1. A box office storm that subverts traditional cognition
As the 2024 New Year approaches, a film with a low reputation and dubbed "Bad Movie of the Year" has sparked a rare box office boom across the country, detonating strong social attention and widespread discussion.
Known as the "rat crossing the street", the controversial "Bottomless Abyss" broke the box office record of 600 million yuan in just four days, swept many popular films released in the same period, and jumped to the throne of the national box office champion of the day.
Once upon a time, the major theaters were overcrowded and full. Even in remote towns far from the bustling metropolises, the much-questioned "good-for-nothing" film still attracts large crowds of people queuing up to buy tickets and rush to see it.
However, some people are happy and some are worried, although film critics and some fans scoffed at it, but the theater side and the film production company were jubilant, expressing their amazement and joy at the amazing box office performance of this "dark horse of the peak season".
Who would have expected that this 'bad movie', which was completely denied, would be able to create such brilliant box office results in the summer season?" said a theater general manager candidly, his expression full of mixed emotions, "We really underestimated the potential of this film at the beginning, and completely ignored it, but turned out to be the biggest winner."
In just a few days, this "bad movie" with doubts one after another broke the original market pattern with a devastating trend, successfully ranked among the popular actors, and shook the entire entertainment industry.
On the Internet, fans have raised "shouting" questions, and the "unique taste" of Chinese audiences has once again triggered countless laughter and sighs.
Second, there are many mysteries hidden behind the proud achievements
The film's box office success is undoubtedly amazing. However, behind this seemingly beautiful and powerful box office victory, there are incredible mysteries.
Critics have lashed out at the quality of the film, exposing the film's bizarre ways of sensationalism. After watching the film, the famous film critic Simon Chuixue shook his head in confusion and couldn't help but point out bluntly: "This movie is simply the best interpretation of 'bad movie', the plot is so old-fashioned that people feel sore, and the special effects are so rough that people are embarrassed."
The reaction of fans was also mixed, and the criticism was endless. A well-known fan ridiculed on the Internet: "This is simply a heavy blow to the audience's IQ, and it actually pushed such a 'dog-tailed mink'-like work to the altar."
Admittedly, after a closer look, we can conclude that the film's criticism is not due to a strong cast or deep theme, but rather to a monotonous plot and lack of innovative thinking, while the special effects production undoubtedly reveals its grossly low production standards.
The plot of the script, which should have attracted people's attention, has been repeatedly played with and institutionalized, without the slightest subversion of traditional innovative elements, and the special effects scenes seem to be the work of middle school students, which seems immature and jerky and has no professional standards to speak of.
The reputation is not good, and the bad reviews are like a surging flood, almost drowning this film and television work that was degraded as a "bad movie". However, it is surprising that this "shoddy" film of such poor quality has created an unprecedented box office miracle!
3. Well-planned recipes for success
Despite the controversy over the film's quality, its well-planned marketing strategy contributed to its eventual box office success.
For this film and television work, which is questioned as a "bad movie", the distributor can be said to have worked hard. Through several months of large-scale promotional activities, they have succeeded in inspiring the audience's enthusiasm and anticipation for watching the movie.
On major video websites and social media platforms, trailers and trailers of the film have sprung up like mushrooms after a rain, launching a bombardment of propaganda to the audience in the form of a "protracted war".
What's even more impressive is that the distributor cleverly inserted some "hidden hints" of spoilers into the trailer, which triggered an enthusiastic response from the majority of fans, who expressed "strong interest" and "can't wait to see the feature film".
This seemingly ordinary propaganda method actually accurately pierced everyone's hearts and successfully aroused the public's extreme curiosity and desire for this film.
When the film was officially released, the distributor worked closely with the theater side to greatly increase the number of screenings of the film, so that this "so-called bad movie" could be found in theaters in various cities.
It is understood that in the capital Beijing alone, more than 300 theaters have arranged the scheduling of this film, of which there are more than 1,000 screenings on weekends alone, which can be called all-round coverage.
In addition, preferential policies have been reached between film companies and theaters, making the ticket price of this "so-called bad movie" relatively affordable, attracting the attention of a large number of students and IT practitioners.
The skillful use of these tactics has undoubtedly breathed new life into the film, which has been poorly acclaimed, but it remains to be seen whether these clever marketing tactics have ultimately triumphed.
Fourth, dig deep into the true desire of the audience's heart
In addition, the key reason why this controversial "bad movie" can sweep the box office is that it digs deep and meets the most genuine needs of Chinese audiences!
Truth be told, audiences may not have high expectations for the quality of the film, as long as there is a relaxed and enjoyable family entertainment environment, they are already very satisfied.
A fan named Xiao Wang shared on social media: "Although everyone knows that the plot of this movie is a bit old, our family of three just wants to find a place to relax, after all, it is rare to have a holiday, and it is already a very happy thing to be able to watch a movie with my family."
For modern people, it is so precious to have such an opportunity to spend quality time with family. Many office workers or students rarely have such family entertainment moments because of their busy daily lives, so they naturally turn their attention to this controversial "bad movie".
Coupled with the upcoming Lunar New Year, traveling and watching movies has become the preferred entertainment activity for most families. Many families spend days on end, and in order to pass the time of boredom, it is natural to choose to go to the theater and enjoy the pleasure of a good movie.
Xiao Li, a tourist who came from other places, sighed: "We came here this time to relax, since this movie is affordable, then let's go and see it."
As a result, many families have set their sights on this relatively inexpensive "bad movie", hoping to have a pleasant holiday by watching this movie. It is precisely because of this demand from the audience that this film and television work, which was criticized as a "bad movie", was able to shine in the summer and achieved amazing box office results.
5. Fair evaluation by industry experts
In the face of the jaw-dropping box office record created by this "bad movie", professionals in the film and television industry did not completely deny it, but gave a relatively fair evaluation.
The well-known film critic Xiao Ni expressed his opinion on this "peculiar phenomenon": "Although this film has received many criticisms, we still need to recognize some of its advantages with an objective attitude.
Xiao Ni pointed out that although the film does have deficiencies in the production process, there are still some highlights in some links and bridges, which can provide some innovative ideas for films with similar themes.
For example, although the plot setting in the second act as a whole seems a bit old-fashioned, the local details show some novel attempts and explorations.
"It is undeniable that it still has a certain value, especially in some areas of innovative thinking, and its unique perspective and spirit of exploration are really worthy of in-depth research and adoption by industry peers.
Xiao Ni said solemnly.
At the same time, Xiao Ni also spoke highly of the film's exquisite marketing strategy, which he believes is undoubtedly worthy of serious study and reference by practitioners in the entire industry.
"This kind of publicity method to seize the opportunity, the strategic vision of keen insight into cooperation with cinemas, and the decision-making ability to respond quickly and invest a lot of scheduling resources are all of high reference value."
However, Nicky doesn't overstate or embellish the film's overall performance. He candidly pointed out that although the quality of the film does have some shortcomings, such as the cliché of the plot and the outdated special effects, which are obvious and difficult to hide, he does not think that it should be relegated to a worthless "dog-tailed mink" situation.
"To sum up, this 'bad movie' is a combination of strengths and flaws, and we must look at it objectively and fairly. It is necessary not only to learn the shining points, but also to reflect on the existing problems, which is the rigorous attitude that professionals should have.
Xiao Ni said firmly.
6. An eternal legend about "bad movies".
Looking back on this legendary journey that revolves around a controversial film and television work that has been widely criticized as a "bad movie", one can't help but feel emotional.
At the beginning, the film, called "The Abyss", was met with all-out criticism from critics and fans at large. The plot is old-fashioned, the special effects are crudely made, many hard injuries are ruthlessly exposed, word of mouth has fallen to the bottom, and countless negative reviews have completely drowned it like a flood of beasts.
However, who would have expected that it was this work, which was degraded as a "bad movie", that finally created an unprecedented box office myth with its well-planned marketing strategy and accurate grasp of audience demand.
After months of large-scale publicity activities, the film company successfully ignited the audience's enthusiasm for watching the movie, and after the release of the film, it once again worked with the theater to increase the number of screenings and implement the preferential ticket price policy, which greatly increased the popularity of moviegoers.
What's more, this much-questioned "bad movie" just accurately touches the real needs of many audiences, and many families have chosen it as the first choice for celebrating the festival and leisure and entertainment.
Despite the surging tide of bad word-of-mouth reviews, "The Bottomless Abyss" still swept major theaters across the country with an astonishing box office score of up to 600 million yuan, and won the box office champion of the day in one fell swoop.