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Capital is frantically pouring into prefabricated food brands, and takeaway is really going to be killed?
There are always some unsolvable little problems in life that make people frown. In the fast-paced modern life, where work is hectic and time is pressing, sometimes the desire to eat a hot meal becomes a luxury. Takeaway has become our "savior", whether it is a hot summer day or a cold winter night, a phone call or a few clicks can deliver delicious food to the door. However, is it really impeccable? Takeaway service quality problems, food safety hazards, and unpunctual delivery times are like reefs, threatening our "food voyage" at all times.
It was at this time that pre-made food brands sprung up as the new solution. We often see the crazy influx of capital into this industry, celebrity endorsements, live streaming, community group buying, and all kinds of marketing methods. Some people began to preach that the prefabricated vegetable market is about to become the next outlet, and the takeaway industry is about to be subverted.
So, is pre-made food really that magical?
The charm of pre-made dishes
Pre-made dishes, as the name suggests, are semi-finished or finished ingredients that have been pre-processed and preserved. Open the package, cook it and serve, it's extremely convenient. For many office workers, this is a lifesaver. Especially in big cities, where the daily hours are so crowded with work and commuting that it is physically and mentally exhausted when you return home, it is difficult to have the time and energy to cook by yourself. Pre-made dishes solve this problem and allow us to enjoy our food with ease.
Moreover, there is a wide variety of pre-made dishes, from home-cooked dishes to regional specialties, covering almost all tastes. Whether you prefer spicy or light, you'll find something to satisfy your appetite here. What's more, the pre-made food brands on the market now carefully select the ingredients and strictly control the quality, so that we can enjoy the delicious food while ensuring food safety.
The awkward situation of takeaway
Takeaway used to be a part of our lives and brought us great convenience. But over time, its shortcomings have also been gradually exposed.
First, food safety is a concern. From time to time, it is revealed in the news that the hygiene status of restaurants on the takeaway platform is worrying, and some restaurants even operate without a license and use inferior ingredients. Such news raises doubts about the safety of takeaways.
Secondly, the instability of delivery times is also a headache. Sometimes, the takeout we order is delivered on time, but more often than not, it's always late. This uncertainty has left us disappointed with the delivery service.
Furthermore, the price of takeaway is often higher than that of dine-in or self-cooking. Merchants need to pay platform fees, delivery fees, etc., and these costs will eventually be passed on to consumers. In the long run, we have to bear the higher cost of living.
The challenges and future of pre-made dishes
While pre-made dishes have brought us a lot of convenience, it also comes with some challenges.
First of all, the taste and freshness of the pre-made dishes is an issue. Although preservation technology is quite advanced today, pre-prepared dishes are pre-processed and preserved, and there is a loss of taste and nutrition compared to fresh ingredients.
Second, the variety and flavor of pre-made dishes may not meet everyone's needs. Everyone's tastes are unique, and pre-made food brands need to continue to innovate and provide more diverse choices in order to attract more consumers.
In addition, the packaging and environmental protection of pre-made dishes also need to be paid attention to. How to dispose of a large number of packaging materials after use and how to reduce the impact on the environment are issues that the prefabricated food industry needs to think about.
In the future, the prepared food market will be more diversified, but it will not completely replace takeaway. It's more like a supplement to takeaway, catering to the different needs of different groups of people. The food delivery industry also needs to reflect on its own problems and continuously improve service quality and safety to cope with the competition of prefabricated dishes.
Eventually, pre-made dishes and takeaways will coexist, each with its own strengths and provide us with richer and more convenient dining options. In this age of diversity, what we need is more diverse and flexible dining options, not simply replacing or subverting.