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Editor|Little Sheep says everything in the world
Preface
At the recent Beijing Auto Show,
Rumors about Lei Jun, the founder of Xiaomi Technology, being locked in the car by Li Xiang, CEO of Li Auto, during the auto show, caused heated discussions on the Internet.
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Video source: Jiupai News
Xu Jieyun, an executive at Xiaomi, immediately refuted the rumors on social media and clarified the truth of the incident.
The rumor stems from a video of Lei Jun experiencing the newly launched family five-seater luxury SUV, the Li L6, at the Li Auto booth.
Image source network
In the video, Li Xiang introduced the functions of the vehicle to Lei Jun and closed the door at a certain moment.
This act was misconstrued as deliberately locking Lei Jun in the car.
Image source network
Xu Jieyun, a Xiaomi executive, made it clear that he was present at the time and confirmed that it was a complete misunderstanding.
When evaluating the design of the vehicle, Lei Jun found that the handrail placement was very reasonable, which extended the experience time.
Image source network
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in
Some of these netizens' comments are even more interesting and interesting, let's take a look
New idioms "Li Xiang welds the door" and "please enter the urn" [Look]
Image source network
Lei Jun: I hope you can still laugh when I get out of the SUV
Before Mr. Lei built a car, the auto show was full of car models. After Mr. Lei built the car, the auto show was all CEO
The next day, Mr. Lei announced his entry into the field of range extenders, and the smile on Li Xiang's face instantly froze.
At that time, I laughed to death, Lei Jun just stretched out his hand to go out, and was locked in the car with a bang
Mr. Lei: The ideal car door can't be opened
The personal opinion of the lamb
This time, Xiaomi CEO Lei Jun was misrepresented as being locked in the car by Li Xiang, CEO of Li Auto.
Although it is a small misunderstanding, it reflects the speed and influence of information in the age of social media.
First of all, the first lesson that this vignette teaches us is about the accuracy of information.
In today's fast-spreading Internet, a small misunderstanding can be amplified in an instant and become a hot topic.
Xu Jieyun's executives' timely refutation of rumors not only reflects Xiaomi's importance to brand reputation, but also a manifestation of public responsibility.
This reminds us that as the receiver of the message, we need to have the ability to discern the authenticity of the message, and not to follow the crowd and believe unverified information.
Secondly, from the interaction between Lei Jun and Li Xiang, I saw the friendship and mutual respect in the industry.
Although both are leaders of their respective brands, they are able to put their bodies down and interact in public to experience each other's products.
This openness and cooperation is an important driving force for the technology industry to move forward.
In addition, I think this incident is also a small test of the brand's PR strategy.
Xiaomi's quick response not only avoided possible negative effects, but also demonstrated the efficiency and professionalism of the company's management.
This ability to deal with crises is indispensable for any business.
Finally, I would like to say that as ordinary netizens, we should be more rational about all kinds of information on social media.
Use our judgment wisely, and don't spread or believe rumors. At the same time, it is a reminder of how businesses can maintain transparency and authenticity in the digital age.
In short, although the episodes at this auto show are laughing, the problems reflected behind them are worth pondering for each of us.
In this era of information explosion, let us become a modern person who can not only enjoy the fruits of scientific and technological development, but also respond rationally to the flood of information.
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