Preface

With the rapid development of society, the living conditions of each family are getting better and better, from the beginning of each family with an electric fan, to now almost every family has realized the freedom of air conditioning.

The air conditioning brands that the public is more familiar with, Midea, Gree, some schools buy air conditioners in bulk, but there is also a more well-known brand in this arena, making 140 billion in China, and the unit price of air conditioning is more expensive than Gree, he is Daikin air conditioning.

Maybe because it appeared early, before Midea and Gree were developed, Daikin air conditioning existed, but in fact, Daikin air conditioning is not a Chinese brand, but a Japanese brand.

Why does the public always think that Daikin air conditioners are Chinese, and why is it so expensive?

1. The birth of air conditioning

At the beginning of the 20th century, the United States first developed an air-conditioning system, although in ancient Egypt there were people who invented water to cool the room temperature, but because of the narrow popularity, people can only use the most primitive way to cool down, the weather is too hot to cause crops to die of drought, working under the sun, farmers can hardly bear the high temperature.

In 1758, two Americans studied which liquid had a fast temperature rate, and they determined the relationship between the evaporation rate and the freezing effect, when the evaporation rate reached a certain level, even if the outdoor temperature was forty or fifty degrees, people indoors could be frozen to death.

This research has successfully given many scientists the idea that as long as the evaporation rate and cooling rate are controlled, the temperature of the entire house can be controlled.

So in 1820, a British inventor discovered that liquefied nitrogen and compression could achieve this effect, at this time in fact, a modern air conditioner has begun to take shape, and many air conditioning principles on the market are also the same.

So at the beginning of the 20th century, in 1902, American researchers began to study the adjustment of air conditioning parameters, which is simply a circulation system, and the temperature of water vapor is then re-transported to the plant, so that the refrigeration of air conditioning can be realized in a short time.

And this is the heart of the air conditioner compressor, now to buy the air conditioner is first to look at the quality of the compressor, to see the service life, operating efficiency, etc., in addition to the compressor, the condenser, capillary, evaporator of the air conditioner is also important.

About 20 years after this research by American researchers, Osaka, Japan, was founded, a Japanese home appliance company, that is, Daikin air conditioning, which has a history of 96 years.

Since he entered the Chinese market in 1995, he has made hundreds of billions of dollars, so how did Daikin air conditioning enter Chinese mainland?

2. A Japanese brand that is more expensive than Gree

In 1924, Daikin air conditioning was born, and after more than 70 years of baptism, the hardcore technology inside the air conditioner and the aesthetic technology of the appearance of the air conditioner can be ranked among the top in the world.

Because of the early research and development time, Daikin air conditioning in this field can be said to go sideways, almost no opponent, in the 90s of the last century, the speed of reform and opening up accelerated, many foreign companies entered the country, Daikin air conditioning at this time also appeared in the field of vision of Chinese.

Compared with ordinary cabinet air conditioners, because of the large area of the area, many families did not have enough space at that time, so Daikin air conditioners first launched the ceiling embedded, blowing from top to bottom of the area more, and the refrigeration effect is fast, Daikin air conditioning has become the first choice to buy air conditioners.

In addition to the ceiling, there are also built-in and wall-mounted, which were not available in the Chinese market at that time, as long as the family was a little wealthier, they would choose to buy.

According to incomplete statistics, as of 2019, Daikin air conditioning in China's market has a market value of 140 billion, accounting for more than 23% of the market.

If someone asks some of the core secrets of Daikin air conditioning, they know everything, as a pioneer in the air conditioning industry, just like a big brother, he will show everyone the successful experience of the product, as well as the performance of the product and so on.

However, with the rapid development of China, many domestic brands have been born, and now it is rare to see the shadow of Daikin air conditioning on the market, and often see the air conditioning brands hanging on the wall are also beautiful and so on.

Where is the "expensive"?

Is Daikin Air Conditioner losing the Chinese market? In fact, it is not in some places that we can't see, most of them are Daikin Air Conditioners.

For example, the central air conditioning in shopping malls and office buildings often feel very cool as soon as we enter the room.

Maybe Daikin and Midea are facing different markets, Midea is mainly for home, and even one may buy two or three, while Daikin air conditioning is facing big shopping malls, after all, their ceiling is still relatively powerful so far.

And the same 1.5 hp air conditioner, the price of Daikin is significantly higher than Gree, many netizens think that he should be expensive when he comes in from abroad? In fact, there are three main reasons.

In terms of technology, Daikin has strong technical strength, low noise, high efficiency, and Daikin's inverter technology was the first in the world to be invented, and has maintained a leading position.

In these aspects, Daikin is significantly stronger than Gree, and its innovation will be better.

The second aspect, the comparison of brand time, one was founded in 1991, the other was founded in 1924, Daikin has more than 80 branches around the world, but now Gree has been able to export to more than 160 countries.

Third, compared with the 1.5 hp air conditioner, Daikin will be relatively more cost-effective, and the 3D airflow technology will make the consumer experience more comfortable.

However, the effect of using Gree at home is also very good, and Gree has also studied in saving electricity, and many families will also take this option as their first choice.

It is no wonder that many Chinese think that Daikin air conditioning is a Chinese brand, because the strength of Daikin air conditioning in that era is really not to say, in the case of many competing products now, Daikin's sales are still very good.

In fact, this has nothing to do with whether you love the country or not, buying a thing mainly depends on the cost performance, whether consumers like it or not, everyone is willing to buy, cheap and easy to use, if you pursue high performance and high quality in air conditioning, the first choice is Daikin, but if you want to buy a less expensive, can blow the wind and refrigerate, just the beauty of Gree and so on.

In any case, whether it is Gree, Midea, or Daikin are very good air conditioning brands, look at the budget in your hand before buying, each has its own advantages, and each takes what it needs.

Primary sources

1. China Daily2019-08-12——Only progress does not stop|Daikin Air Conditioning moves forward against the trend and defends its position as a pioneer in the industry

2. Chinese government website2019-07-29 - The report said that the scale of the mainland home appliance market reached 429.7 billion yuan in the first half of the year

3. Phoenix.com 2019.7.31 - [2019 Semi-annual Report] Tianjia central air conditioning grew against the trend as a whole, and the end continued to rank first in the market