We collect the most innovative food products from the world for you every week, and learn about the latest food innovation trends and trends, please pay attention to the [FBIF Innovation Weekly] published every Sunday!
This week's innovation highlights
1. Nongfu Spring launched green bottles of purified drinking water
2. Snow Blue Extrusion "Super Cold" New Super Chill
3. Master Kong has launched a new "infinite electricity" electrolyte water
4. Wanglaoji X KFC KCOFFEE will push: Wanglaoji flavor bubble American
5. Weilong's little witch has a new konjac vegetarian tendon
6. New Hope has new mung bean thick milk milk
7. Yuanqi Forest Push 24 Years Limited Edition: Green Bamboo Grapefruit Flavored Sparkling Water
8. Mo Xiaoxian launched a new snack product: konjac shake bag
9. QQ Star × Donald Duck launched children's exclusive AD calcium milk
10. Devil's Claw launched a new PET bottled "Hunting Beast"
1. Nongfu Spring launched green bottles of drinking pure water
Nongfu Spring Pure Water;Image source: Brand Moments
Recently, Nongfu Spring launched green bottle packaging for drinking purified water.
According to the new packaging, this purified water removes the minerals in the water, the pH value (25 °C) is 5.0~7.0, and the conductivity is (25±1 °C) ≤ 10μS/cm. According to the promotional map, the pure water of Nongfu Spring comes from ten major water sources, including the underwater depth of Qiandao Lake, the underwater depth of Danjiangkou, and Mount Emei in Sichuan.
According to the news, the specification of green bottled pure water is 550ml, and the retail price is 2 yuan per bottle.
Source: Nongfu Spring
二、雪碧推出"超冷"新品super chill
Sprite Chill;图片来源:可口可乐官方
Recently, Coca-Cola announced the launch of a new Sprite product: Sprite Chill, which is officially called "the coldest" in the Sprite series.
According to official sources, Sprite Chill adds a cherry lime flavor to Sprite's signature lemon-lime flavor with a proprietary blend of cooling agents. The new product development team went through several rounds of trials to develop the new drink, and finally determined the ideal ratio of "cherry lime flavor and cold intensity", providing a cold taste that gradually enhances with the drinking process. In addition, the new product is made by drawing on several cold-sensation techniques in baking and confectionery making without the need to add mint flavor.
It is reported that both Sprite Chill and Sprite Chill Zero Sugar have been launched in the United States, and sales will continue until July, while stocks last.
Source: Coca-Cola Official
3. Master Kong has launched a new "infinite electricity" electrolyte water
Master Kong's "Infinite Electricity" Electrolyte Water, Image source: Master Kong
Recently, Master Kong has launched a new electrolyte water product "Infinity Electricity" on multiple e-commerce platforms.
IT IS REPORTED THAT MASTER KONG'S NEWLY LAUNCHED ELECTROLYTE WATER ADDS DOUBLE VITAMINS (VB6 &VE), AND THE ELECTROLYTE CONTENT OF EACH BOTTLE IS NOT LESS THAN 200 MG. In addition, the product is infused with real fruit juice ingredients, and it is currently available in two flavors: grapefruit and lychee. In terms of bottle shape, the product is designed with a dumbbell shape to optimize the holding experience.
At present, the new product is available on the Tmall Master Kong Beverage flagship store, with a specification of 500ml*15 bottles/box, and a reference price of 90 yuan/box.
News source: Master Kong's official flagship store
Fourth, Wang Laoji X KFC KCOFFEE will push: Wang Laoji flavor bubble American
KFC × Wang Laoji Bubble American;Image source: Xiaohongshu @ steamed abalone
According to interface news, Wang Laoji and KFC KCOFFEE will jointly launch a new product: Wang Laoji Flavor Bubble American.
The new flavor is said to be a blend of the sweetness of herbal tea and the bitterness of gourmet coffee. This co-branding is a combination of traditional national brands and Western-style categories. Previously, Wang Laoji had launched a variety of "hunting" flavor products, such as "rattan pepper green grapes", "domineering durian" and other flavored herbal teas, "rose", "freesia" and other perfume series flavor herbal teas.
At present, KFC and Wang Laoji have not officially announced this product for the time being, but relevant people have confirmed the existence of the product to Jiemian News and confirmed that it will be launched at the end of the month.
News source: Jiemian News official WeChat
Original link: Wang Laoji and KFC KCOFFEE will co-brand, and the herbal tea-flavored American style is called "Ice Chinese Style"?
Fifth, the little witch of Weilong has a new konjac vegetarian tendon
Weilong Little Witch Konjac Su Tendon;Image source: Weilong Delicious's official WeChat
On April 23, the little witch of Weilong put on the new konjac vegetarian tendon.
According to the official introduction, the new product uses konjac in mountainous areas, using Wudu pepper and Xinjiang cumin to restore the barbecue flavor, each 100g of konjac tendon contains 9g of dietary fiber, and the calorie of 1 pack of konjac tendon is about 14.76kcal. Officially, the new product is suitable for consumption in scenes such as chasing dramas, fitness, office, and travel.
At present, the new product has been launched in the flagship store of Tmall Weilong Food, with a specification of 63g*2 bags, and a reference price of 9.9 yuan/2 bags.
News source: Weilong Delicious official WeChat
Original link: New product|Weilong Little Witch Konjac Su Tendon is spicy!
Sixth, New Hope on the new mung bean thick milk milk
New Hope Mung Bean Thick Milk Milk;Image source: New Hope Huaxi Dairy's official WeChat
On April 26, New Hope Huaxi Dairy announced the launch of new mung bean thick milk milk.
According to official information, the real mung bean paste added in the new product is ≥3%, the raw milk content is ≥ 80%, and each 100ml contains 2.5 grams of protein, 285 kilojoules of energy, 2.7g of fat, etc. According to reports, the new product is suitable for breakfast, casual drinking, dinner sharing and other scenarios.
At present, the new product has been launched on all channels, with a specification of 255ml/bottle, and the reference price of the official store of Jingdong flagship store is 56 yuan for 6 bottles.
News source: New Hope Huaxi Dairy's official WeChat
Original link: New Arrival|Your refreshing partner sends you a friend application
7. Yuanqi Forest Push 24 Years Limited Edition: Green Bamboo Grapefruit Flavored Sparkling Water
Yuanqi Forest Green Bamboo Grapefruit Flavored Sparkling Water;Image source: Yuanqi Blackboard Newspaper official WeChat
On April 22, Genki Forest Sparkling Water officially launched a new flavor of Qingzhu Grapefruit, a 24-year-old limited product.
According to reports, the new product uses the compound flavor of green bamboo and grapefruit, 0 potassium sorbate, 0 sodium benzoate, the bottle body shows the fruit elements of green bamboo and grapefruit, and a giant panda is designed. In addition, the official launched the activity of scanning the code "planting bamboo forests to feed the giant pandas", and you can participate by scanning the QR code on the bottle body.
At present, the new product is on sale in the Yuanqi Forest Brand Hall of Tmall Supermarket, with a specification of 480ml*15 bottles/box, and a reference price of 89.9 yuan/box.
News source: Yuanqi Blackboard News official WeChat
Original link: The new flavor of sparkling water, Qingzhu Grapefruit Flavor, is on the market, the Alien Electrolyte Water Campus Basketball Championship is in full swing, and the finals of the Genki Forest Music Project are successfully held Vitality dynamics
8. Mo Xiaoxian launched a new snack product: konjac shake bag
Mo Xiaoxian konjac shake bag;Image source: Mo Xiaoxian's official WeChat
Recently, Mo Xiaoxian launched a new snack product: konjac shake bag.
According to reports, the new product has two flavors: spicy flavor and pickled pepper chicken feet flavor. The new product uses flower konjac to grind into powder, the konjac powder content is 95%, 1 bag of konjac shaker bag has a calorie of 29.3kcal, contains 3.06 grams of dietary fiber, and the new product has 0 fat and 0 alkaline taste. Officially, the new product is suitable for consumption in scenes such as walking, traveling, and taking a break.
At present, the new product has been launched in the Tmall Mo Xiaoxian flagship store, with a specification of 120g/bag, and a reference price of 18.9 yuan/2 bags (spicy flavor + pickled pepper chicken feet flavor).
News source: Mo Xiaoxian's official WeChat
Original link: OMG konjac can still be eaten like this? Shake it up~
9. QQ Star × Donald Duck launched children's exclusive AD calcium milk
QQ Star × Donald Duck Children's Exclusive AD Calcium Milk;Image source: QQ Star official WeChat
Recently, QQ Star and Disney IP Donald Duck officially announced their joint name and launched a new product: children's exclusive AD calcium milk.
According to reports, the new product uses raw milk fermentation, containing 7% vitamin A and 42% vitamin D per 100ml. The new product is designed as a duck and duck bottle, which is in line with children's small hands and can be carried around, and the outer packaging is printed with the image of Donald Duck.
At present, the new products are launched in the Vitality Yili Mini Program, QQ Star Children's Milk Jingdong Self-operated Flagship Store, and Pinduoduo Yili Dairy Flagship Store, with a specification of 200ml*12 bottles/box, and a reference price of 29.9 yuan/box on Taobao.
News source: QQ Star official WeChat
Original link: New product listing|Quack ~ QQ star children's exclusive nutrition, come and GET "duck"!
10. Devil's Claw launched a new PET bottle "Hunting Beast"
Devil's claw PET bottled new product "Hunting Beast", picture source: Sichuan COFCO Coca-Cola official Weibo
Recently, Devil's Claw launched a new PET bottle "Hunting Beast".
According to reports, the new product is a vitamin energy drink, using an embossed bottle packaging design, the outer packaging of the bottle is printed with the image of a beast, and the bottle cap is printed with a QR code, and the official launch of the "scan the bottle cap QR code 100% to win cash red envelopes" activity. According to reports, the new product is suitable for drinking in long-distance driving, mountain climbing, hiking, work meetings and other scenes.
It is reported that the new product has been launched in Sichuan PetroChina and China Aviation Fuel, with a specification of 500ml/bottle and a terminal reference retail price of 6 yuan/bottle.
News source: Sichuan COFCO Coca-Cola official Weibo
Finishing: peach peach, willow ping, rice cake
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