Three months ago, Samsung shouted the slogan "Galaxy AI" at the first Galaxy Unpacked event in 2024, and its first Galaxy S24 series, which is clearly defined as an "AI phone", was officially released, which attracted great attention from consumers around the world.

In the first month of pre-sale, the Galaxy S24 series received more than 6 million orders worldwide, of which the Galaxy S24 Ultra, which is positioned as a "super cup", sold more than 2 million units, making it one of the flagship models with the highest sales growth in the first half of 2024.

Recently, Samsung officially announced the second Galaxy Unpacked event in 2024, which will be held in Paris, France on July 10, when Samsung will release a new folding screen mobile phone and smart wearable device. After shouting the slogan "Galaxy AI", Samsung's every move has attracted the attention of the market, and it is rumored that Samsung will release the first folding screen model with the "Ultra" suffix at this event, or will add stronger performance, imaging and AI functions to greatly improve the practicality of folding screen phones.

(Source: Samsung)

It is not difficult to see that for Samsung, AI has become one of the core concepts in its consumer field, and how to continue to deploy AI-related functions on new products and extend the application of AI on different forms of devices may be the biggest mystery of this Galaxy Unpacked event.

Three arrows at the same time, what are the changes in Samsung's folding screen strategy?

As the protagonists of the event, the Galaxy Z Fold 6 series and the Galaxy Z Flip 6 are naturally the focus of our attention.

The Galaxy Z Flip 6 continues the "colorful" and "small" body characteristics of its predecessor, while keeping the size and weight of the body unchanged, the outer screen size has been upgraded to 3.9 inches, while the inner screen size remains the same, which is still 6.9 inches.

（图源：91Mobiles）

Thanks to the increased battery capacity of 4000 mAh, the Galaxy Z Flip 6 has a 7% thicker body than its predecessor, but the charging power remains at 25W, which means that although the battery life has increased, the charging speed is a little slower than the previous generation. In terms of core performance, the Galaxy Z Flip 6 will be equipped with the Snapdragon 8 Gen 3 For Galaxy mobile platform, and judging from the performance of the same chip on the Galaxy S24 series, the Z Flip 6 should have a good balance between energy consumption control and performance release.

In the past, the biggest problem with the Galaxy Z Flip series was that the memory capacity was slightly smaller, and even the Galaxy Z Flip 5 still insisted on using 8GB, and there was no larger version to choose from. Perhaps considering that AI features require a larger memory footprint, the Galaxy Z Flip 6 is finally available with a 12GB RAM version, while the storage space still starts at 256GB.

As a small folding screen, the biggest advantage of the Galaxy Z Flip series is that it is lightweight and portable, and the Galaxy Z Flip 6 focuses on improving performance, memory, and display size, and is expected to better integrate with Galaxy AI to provide functions such as intelligent translation and AI search.

（图源：9to5google）

As for the "big folding" part, Samsung has changed its product positioning in previous years and will launch the Galaxy Z Fold 6 and Galaxy Z Fold 6 Ultra, the former continues the previous product positioning, while the latter is aimed at consumers in the field of professional needs. Both foldable screens are powered by the Snapdragon 8 Gen 3 For Galaxy mobile platform, but the Galaxy Z Fold 6 Ultra is expected to offer 16GB of RAM and 1TB of storage.

The difference between the two is also reflected in the appearance, the Galaxy Z Fold 6 Ultra is more rigid overall, and the screen has an anti-reflective coating similar to the Galaxy S24 Ultra, which makes it more like a folding screen version of Samsung's "super cup", while the Galaxy Z Fold 6 has a more rounded bezel chamfer, which is more in line with most consumer expectations.

In terms of imagery, the Galaxy Z Fold 6 Ultra almost perfectly replicates the image solutions of the Galaxy S24 Ultra, such as the 200-million-pixel ISOCELL HP2 sensor, which measures 1/1.3-inch in size, and is equipped with a 5x periscope lens and a 13-megapixel ultra-wide-angle lens. The Galaxy Z Fold 6 follows the previous generation scheme, with a 50-megapixel main camera + 10-megapixel ultra-wide-angle and a 12-megapixel telephoto lens.

(Source: SMARTPRIX)

It is not difficult to see that although Samsung is still in the first line of the global folding screen mobile phone market, it has also begun to look for a new product direction that is more in line with the laws of the market by the impact of competing products such as OnePlus, Honor, and Google, so as to stabilize the current market position.

Instead of taking the parity route, Samsung broke through with "Ultra".

Since folding screen phones entered the mainstream market in 2019, there has always been a label on them that cannot be removed: "expensive". Taking Samsung Galaxy Z Fold as an example, the average price per generation has remained at 12,000 yuan, which has indeed discouraged many consumers.

In order to win the folding screen mobile phone market, most mobile phone brands have also begun to consider taking the cost-effective route, trying to find the most suitable price range for folding screen mobile phones. Honor and vivo have become practitioners, and they have launched Mgaic Vs 2 and X Fold3 respectively to occupy the folding screen mobile phone market at a price of 7,000 yuan to attract the attention of more consumers.

Looking back at the initial stage of smartphone development, it is not difficult to find that almost all mobile phone brands have launched cost-effective products, the purpose of which is to promote the rapid upgrading of the market and achieve market position at the fastest speed.

（图源：9to5google）

However, for Samsung, it doesn't seem to be much necessary to launch an affordable folding screen phone. First, Samsung's position in the folding screen mobile phone market is extremely stable, even if the recent generations of Galaxy Z Fold have been considered by the market to have only made a gap and fill in the gaps, it still maintains a very high level of attention and has repeatedly achieved good sales. Second, compared with cost-effective models, Samsung seems to want to continue to raise the positioning of folding screen phones, which is conducive to countering Apple's upcoming folding screen phones.

But I have to say that with the launch of folding screen mobile phones overseas by Honor and OnePlus, Samsung does need to be treated with great sincerity, such as OnePlus's first folding screen Open, which has achieved a good response in the global market, and is also considered by many users to be the biggest rival that Samsung needs to face. Samsung's choice to launch the Galaxy Z Fold 6 Ultra is naturally the best counterattack to these new competitors.

（图源：9to5google）

In addition, compared to competing with other competitors, Samsung is currently relying on the slogan of "Galaxy AI" to regain the attention of the global market, and consumers will naturally have higher expectations for the AI function of its folding screen phone, after all, it is one of Samsung's highest-positioned products. We are looking forward to seeing if Samsung will be able to bring more powerful AI features to foldable phones at the Galaxy Unpacked event.

Galaxy AI has officially entered the Samsung ecosystem

Compared to the Galaxy S24 series at the beginning of the year, both the Galaxy Z Fold 6 series and the Galaxy Z Flip 6 will get a more powerful AI upgrade on AI.

Korean media Chosun Biz revealed that the improvement of the Galaxy Z Fold 6 series in AI mainly revolves around "advanced artificial intelligence", such as the anthropomorphism of generative voices, the writing needs of different emotions, etc. Currently, Galaxy AI provides the S24 series with features such as article summary generation, AI search, article summarization, and writing assistance, while "Advanced Artificial Intelligence" can make its processing effects more diverse.

On the other hand, Samsung will also use AI to provide more intelligent decision-making in images, such as AI expansion and video frame rate adjustment that have been applied on the S24 series earlier, and the more advanced Galaxy AI will be upgraded in terms of efficiency and effect to ensure that the AI effect of the Galaxy Z Fold 6 series is more prominent.

(Source: Samsung)

Considering that most folding screen phones are currently moving forward in the direction of mobile productivity, perhaps the Samsung Galaxy Z Fold 6 series will enhance the AI office capabilities on the basis of the AI of the S24 series, such as similar to Microsoft's Copilot assistant, providing AI writing, AI graphics and other features.

Not only has more powerful AI has been obtained on mobile phones, but even the smart wearable devices released together have also been upgraded accordingly.

The Galaxy Watch 7 series will use AI to record, analyze, and summarize users' health status and sports patterns, and the more powerful Galaxy Watch 7 Pro will also use large models and blood oxygen sensors to provide more detailed health reports.

Samsung's first smart ring, the Galaxy Ring, will be linked to the smart home with the AI feature of environmental awareness, so that users can get more advice on life and health. As an example, the Galaxy Ring can get information about what's in the fridge and recommend healthier recipes.

(Source: Samsung)

Of course, the news that has been revealed so far is just the tip of the iceberg of many new features, and Samsung may still have a lot of AI-related tricks that will be revealed at the Galaxy Unpacked event.

Write at the end

After AI entered the field of mobile phones, it showed infinite possibilities and brought new vitality to the mobile phone market. According to a report by market research firm Counterpoint, the shipment of generative AI mobile phones is expected to surge in 2024, accounting for 11% of total annual shipments, and by 2027, the annual shipments of such mobile phone products will increase to 550 million units, accounting for 43%.

(Source: SMARTPRIX)

At the same time, AI can also bring vitality to folding screen mobile phones, and from the perspective of the current mobile phone manufacturers' design of such products, AI can help folding screen mobile phones improve their office productivity shortcomings, maximize their office efficiency, and become an ideal "micro computer" for consumers. The Galaxy Z Fold 6 series and Galaxy Z Flip 6 may become Samsung's first generation of AI-focused folding screen phones, further consolidating its image as the "originator of AI" in the mobile phone market.

In any case, Samsung's second Galaxy Unpacked event in 2024 is certainly highly anticipated, whether it is the upgrade and change of the product itself, or Samsung's AI layout in the field of mobile and smart wearables, it is the focus of market attention.

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