It was selected as one of the first batch of excellent cases in the history of the Ministry of Industry and Information Technology's "Industrial Map Strong" enterprises, and was listed on the list of "Top 500 World Brands", and won the "Leader" enterprise of China's industrial carbon peak...... In 2023, Bosideng firmly established its strategic direction and took solid steps towards the goal of sustainable and high-quality development.
As a world-renowned brand down apparel company, Bosideng continues to adhere to the red gene of "listening to the party, feeling the party's kindness, and following the party", adheres to brand leadership, innovation drive, and responsibility first, and promotes the transformation of down jackets from a single warmth function to technology, fashion, and green, leading the national market sales for 28 consecutive years, and ranking first in the world in terms of total scale (sales and sales volume).
Innovation is the soul of China's weaving "going to sea" benchmark
On January 24, Gao Dekang, Chairman of the Textile and Garment Chamber of Commerce of the All-China Federation of Industry and Commerce, founder of the Bosideng brand, Chairman of the Board of Directors and President of Bosideng Group, was selected as "China Economic News Figure" at the "China Economic News Figures Selection (2023-2024) - Entrepreneur Night".
At the award ceremony, Gao Dekang demonstrated the skills of pedaling the sewing machine and told the entrepreneurial story of Bosideng. Founded in 1976, Bosideng started with 8 sewing machines. "At that time, I rented a courtyard house and formed a sewing group. After the Third Plenary Session of the 11th Central Committee of the Communist Party of China, we felt the changes of the times, improved the sewing group into a garment factory, and began to go out of the township", and went through the development process from "contract processing", "OEM" and "brand authorization" to strengthen the "independent brand", go abroad and go to the world.
Over the past 48 years, Bosideng has taken innovation as its soul and has led the national market sales for 28 consecutive years. Gao Dekang said that the mainland economy and consumer market are rebounding, and more and more high-quality domestic brands and original designs are rising strongly, which are widely recognized and accepted by global consumers, and the underlying logic of the rise of domestic products is cultural self-confidence. In response to the Belt and Road Initiative, Bosideng has become a benchmark for China's weaving industry to "go global", and has participated in New York Fashion Week, Milan Fashion Week, London Fashion Week, etc., continuously enhancing the international influence and fashion discourse power of China's independent apparel brands. In September 2023, the first show of a Chinese apparel brand will be held at the Da Vinci Manor in Milan, redefining the light down jacket with a wonderful show, demonstrating the determination and strength of the Bosideng brand to lead the global fashion. Through the integration of global innovation resources, we have reshaped and upgraded the Dengfeng series, the extreme cold series, the ski series, the windbreaker down jacket, the new generation of light down jacket, the high goose down three-in-one jacket and down jacket, etc., and has won many domestic and international design awards, winning the favor and recognition of the mainstream consumer groups of the times.
In the 2023 "Top 500 World Brands" list released by the World Brand Lab, Bosideng, as the only brand selected in the field of Chinese apparel and apparel, was listed in the top 500 world brands, demonstrating its outstanding innovation and brand influence.
Innovation-driven: Embrace the wave of the new industrialization era
At the "2023 Industrial Culture Development Conference" hosted by the Industrial Culture Development Center of the Ministry of Industry and Information Technology at the end of last year, Bosideng's "Building China's Temperature, Leading China's Down Apparel to the World's Leading" stood out from 140 recommended enterprise cases and was selected as the first batch of "Industrial Strong" Enterprise History Records Excellent Cases by the Ministry of Industry and Information Technology ("Dagong Zhizhen: The Soul of Enterprise Development").
In Gao Dekang's view, the ability to innovate in science and technology is the key to consolidating the world's leading strategic goals and professional connotation. The deep integration of the new generation of digital technology and traditional industries is the most certain development opportunity for the textile and garment industry for the future. Bosideng deeply integrates the new generation of digital technology with the traditional business model of down apparel, integrates big data into key links such as enterprise design and development, procurement and manufacturing, warehousing and logistics, retail operation, and user service, and realizes the full-link collaboration of consumer-centered digital "research, production, supply, marketing, and service", which greatly improves the operational efficiency, decision-making accuracy, collaboration efficiency, and talent efficiency of the enterprise.
Bosideng has built an "intelligent manufacturing" system from intelligent manufacturing to intelligent supply chain with intelligent transformation and digital transformation as the starting point. Independent research and development of the Garment Intelligent Manufacturing System GiMS platform, changing the "reactive supply chain" to the "active response supply chain", and innovating and upgrading the top agile and rapid supply model. From pull-type replenishment, to rapid new launches, small orders and quick reverse, a national intelligent manufacturing demonstration factory and an industry-leading central intelligent distribution center have been built, and the degree of automation of key production links exceeds 90%. In the face of the new wave of industrialization, Bosideng will promote deeper and broader digital intelligence transformation, promote the application of digitalization in the whole process of enterprise operation and management, comprehensively optimize and reconstruct business processes and systems, and realize full-link, full-volume, real-time online and digital intelligent operations.
At the same time, guided by the strategic goal of "dual carbon", Bosideng actively implements the new development concept and "sustainable fashion", and implements the concept of green carbon reduction in the whole value chain of raw materials, manufacturing, logistics, and suppliers. For example, we will set a long-term goal of increasing the proportion of environmentally friendly products by 10%-20% every year, strengthen the innovation and research and development of environmentally friendly products and the application of new environmentally friendly fabrics, explore carbon reduction practices such as carbon neutral forests, greenhouse gas verification and product carbon footprints, and "near-zero carbon" factories, promote the formulation and revision of industrial green technology standards, guide supply chain partners to participate in the construction of a green manufacturing and supply system, and guide green consumption actions. He also participated in the official side event of the United Nations Sustainable Development Goals Summit to drive ESG governance and industrial sustainable innovation under the common vision, and joined hands with the China Down Industry Association to release the report "Towards Net Zero Emissions: Research on the High-quality and Low-carbon Transformation Path of the Down Apparel Industry" to explore the innovative path of high-quality development of the down industry in mainland China.
In 2023, Bosideng received another A grade in the MSCI ESG rating for its excellent performance in product carbon footprint, supply chain labor standards, and labor management. Based on the improvement of the company's strategy, governance and risk management in climate change and carbon emission reduction, CDP's climate change rating has been upgraded to B. All of them are the best ratings in China's textile and garment industry.
Responsibility first, shoulder the mission of warming the world
On the evening of December 18, 2023, a 6.2-magnitude earthquake struck Jishishan County, Linxia Prefecture, Gansu Province, affecting the hearts of people across the country. During the severe winter cold wave, the affected people and rescue workers urgently needed cold and warm materials. Bosideng quickly activated the emergency response mechanism and donated 20 million yuan worth of cold-proof materials for emergency loading and shipment, sending the warmth and care of Bosideng people to the people and rescuers in the disaster area.
"Charity is a warmer cause than making down jackets. Over the past 48 years, Bosideng has adhered to the principle of "warming people with products and warming hearts with charity", and has been enthusiastic about charity and public welfare undertakings, and fulfilled its corporate social responsibility. In 2011, Gao Dekang personally invested 50 million yuan to initiate the establishment of the Bosideng Public Welfare Foundation. Over the years, the Foundation has practiced the corporate mission of "Warming the World", actively carried out public welfare and charity work such as poverty alleviation, orphan and disabled assistance, disaster relief and rescue, and created high-quality public welfare projects such as "Warm China", "Orange Love Fund" and "Xin Love Fund", and achieved good social benefits. At present, Bosideng has donated more than 1.4 billion yuan to the society, covering 30 provinces (municipalities and autonomous regions), 112 prefecture-level cities and 600 counties across the country, benefiting 1.589 million people, and has been awarded the "China Charity Award", the highest government award in the field of public welfare and charity in mainland China.
Kangbo Village is a typical example of Changshu village-enterprise cooperation and common prosperity. Since 1999, Gao Dekang has served as the secretary of the Party branch, secretary of the Party committee and the first secretary of Kangbo Village for a long time, promoting the pairing and co-construction of the village enterprise party organizations of Kangbo Village and Bosideng Group, insisting on the simultaneous development of workers and farmers, and feeding farmers with industry, so as to help rural revitalization and the people get rich and bloom "happy flowers". A total of more than 130 million yuan has been invested in the scientific layout of various functional areas such as residences, roads, greening and leisure in the village, and a modern farmer's concentrated residential area with 427 villas has been built - "Kangbo Garden".
In 2024, the Lantern Festival, Kangbo Village Xinfeng Auditorium will be officially put into use, covering an area of 13 acres, with a construction area of 4,000 square meters, complete software and hardware facilities, and a capacity of 1,200 people. "We will give full play to the advantages of the Fresh Air Auditorium, and at the same time hold wedding banquets for the masses, organize and carry out special theme activities such as themed theatrical performances and collective birthday banquets for the elderly, so as to constantly rejuvenate the new atmosphere of spiritual civilization in Kangbo Village. Gao Xiaodong, chairman of Bosideng Co., Ltd., secretary of the Party Committee and director of the village committee of Kangbo Village, said.
In recent years, Kangbo Village has been guided by the party building brand of "Derun Kangbo, Exquisite Village", and has strived to promote the comprehensive development of "excellent ecology, beautiful village, special industry, rich farmers, strong collective, and good rural style", and the new carrier, new space, and new power of the village-level economy have become increasingly abundant, and it has successively won the honorary titles of "National Civilized Village", "National Ecological Village", "National Democratic Rule of Law Demonstration Village", "China's Top Ten Well-off Villages" and so on.
Gao Dekang said: "Bosideng has the dream goal of becoming a 'century-old brand and a century-old enterprise', and we will boost our confidence in high-quality development, practice the mission of brand warmth, take advantage of the momentum, move towards the new, bravely climb the peak, and always strive for the first, so as to take the lead in promoting Chinese-style modernization and contribute to the modernization of a 'strong, rich, beautiful and high' new Jiangsu." ”
(Chen Jie)