On the evening of March 28, the 2nd Cao County Hanfu Cultural Festival and the 2024 Spring and Summer New Product Launch Conference was launched.
It is understood that the event will last for 7 days, Cao County organized 100 Hanfu enterprises, 200 Hanfu brands, and more than 550 new Hanfu products to gather at the scene, focusing on the high-quality Hanfu exhibition and sales docking, spring and summer Hanfu new product release, Hanfu immersive experience, Hanfu catwalk, Hanfu parade, Hanfu industry belt tourism, Hanfu culture lectures, top ten Hanfu designers and top ten Hanfu brand selection, Ali "public welfare baby" 100 outstanding enterprise commendation, Douyin gold origin plan, Hanfu government, school-enterprise strategic cooperation agreement signed and a series of activities were carried out.
In recent years, Cao County has been committed to the development of the Hanfu industry, and has now formed a complete industrial chain integrating original research and development, design and production, copyright protection, cutting and pattern making, embroidery and printing, accessories and accessories, exhibition and performance, network marketing, after-sales service, etc., and has shown the momentum of iterative upgrading and fission development, with sales accounting for half of the national Hanfu market, and is known as "China's original Hanfu production capital".
In 2023, the cultural tourism market will heat up and the leisure economy will expand, accelerating the "blowout" development of Caoxian's Hanfu industry, and the annual sales of Hanfu will reach 7.215 billion. At the beginning of the Spring Festival in 2024, the horse-faced skirt, as a "robe for the Year of the Dragon", once again pushed Caoxian Hanfu onto the "hot search" list.
Cao County has 2,282 upstream and downstream enterprises of Hanfu, 13,989 online stores, 1,084 printing machines, 3,758 embroidery machines, and nearly 100,000 Hanfu practitioners. In the next step, Cao County will combine the advantages of the garment industry, give priority to the development of the Hanfu industry, and strive to achieve an overall breakthrough. Focus on building the e-fashion town • Cao County Digital Economy Industrial Park, the Cao County Rural E-commerce Industrial Park centered on Daji Town, and the e-Shang Capital China (Cao County) Huafu Intelligent Innovation City project with a total investment of 11.12 billion yuan, scientifically plan the industrial layout of "one town", "one district", "one city" and "one hospital" digital economy high-quality development, and make every effort to build Cao County into a Chinese costume film and television drama scene experience center, an exchange center for the China Hanfu Design Competition, and a research and exchange center for Chinese Hanfu culture.
(Volkswagen Daily · Popular News client reporter Wang Zhaofeng correspondent Zhu Cong reports)