Recently, a live broadcast with Huang Shengyi and Yang Zi was like a bombshell, causing an uproar in the entertainment and business circles. This live broadcast feast, originally scheduled for January 16, 2024, was originally expected to be high, but it unexpectedly turned into a nightmare for merchants.
It is reported that for this live broadcast, merchants did not hesitate to spend a lot of money and paid more than 30 million yuan in live broadcast service fees. Surprisingly, however, the final sales results fell far short of expectations. Not only that, but it was also revealed that more than 200 merchants were deeply affected by the live broadcast, and the cumulative amount of defrauded was as high as more than 30 million yuan.
The cause of the incident can also be traced back to the cooperation between the merchants and a company called Shengchenze Media. The two sides signed a contract, and the merchants paid a pit fee of 100,000 yuan with great expectations, and carefully prepared bacon products worth 1.7 million yuan. However, on the day of the live broadcast, Yang Zi and Huang Shengyi failed to be in the same frame as the product, resulting in dismal sales of the product, and in the end only 1 order was sold, with sales of only more than 100 yuan.
This sudden change made the merchants wake up from a dream and chose to call the police. Subsequently, the Minhang Branch of the Shanghai Municipal Public Security Bureau quickly intervened and criminally detained the staff of the company involved. After investigation, this incident actually involved three live broadcast activities, and the case has been combined.
In the face of this series of accusations and questions, Huang Shengyi and Yang Zi's studio also had to stand up and make a statement. They insisted that they had never made any form of investment promotion and other authorizations and commitments such as quantity guarantees, and that they had fully fulfilled the contents of the contract. At the same time, they also said that they will pursue legal responsibility for any unauthorized use of their likeness or name for commercial activities.
However, the truth of the incident seems to be far more complicated than meets the eye. According to reports, Shengchenze Media and Good Mother Film and Television Company were accused of contract fraud, and six staff members of the company involved in the case have been criminally detained. The original intention of Huang Shengyi and Yang Zi to participate in the live broadcast was to help Douying Culture Media Company promote its products, and they were not directly related to the two companies involved.
This incident undoubtedly sounded the alarm for the celebrity live broadcast activities. While pursuing high exposure and high revenue, celebrities and merchants need to choose partners more carefully to ensure the smooth running of the event. At the same time, it also reminds consumers to stay rational when shopping and not be confused by the star effect, so as not to fall into unnecessary risks.
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