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Text: Davinci

With the continuous launch of short video platforms, the live broadcast industry has also risen instantly.

Most young netizens like to watch talent anchors or funny anchors,

So which types do middle-aged and elderly people prefer?

There has been such a saying in the live broadcast industry before, the anchor smiled and smiled, and the two of them earned the pensions of middle-aged and elderly people.

But after Xiucai was suddenly banned, Yixiao Allure also stopped broadcasting for more than 70 days, and returned to the live broadcast room again, and it is obvious that her popularity is not as good as before.

heat

The threshold of the anchor industry is very low, but not everyone can become popular and loved by netizens.

One of the main reasons is that she doesn't have any talent, and she has won the love of thousands of middle-aged and elderly men with just one face.

If it is said that Yixiao Allure is good-looking, then it is understandable, but in fact, her appearance is very ordinary, why did she become the white moonlight in the hearts of many elderly people, her original name Han Xiao was originally a very ordinary girl,

Due to his low educational qualifications, he could only rely on farm work and odd jobs to support himself.

At the time of the rise of short videos, the threshold was not very high, so she also wanted to become a blogger, in fact, you can find that most of the videos she shot were all about doing farm work, and her character was a tough and simple peasant girl.

Because Han Xiao's appearance is not very outstanding, and her family background is not very good, there is no team behind her to package it, for many people, it is simply a fool's dream for her to want to eat the bowl of rice of bloggers.

But soon the opportunity to change her life came, and she had a video that went viral, with hundreds of thousands of likes.

Han Xiao found that the video she shot was not much different from before, but in the video she showed a smile, and many elderly uncles praised her appearance in the comment area.

thinks that her smile is very innocent and cute, and she has found the direction of her own development.

After that, Han Xiao will show her smile in the video, and some netizens have summarized the two most important elements of her shooting videos, the first is to sing to the mouth, and the second is to smile, so what kind of magic does her smile have, and it can attract so many uncles and uncles.

In fact, Han Xiao's appearance is not particularly outstanding compared with other female Internet celebrities, plus she is in her 30s, and she can't be compared with a young girl, but her smile is very infectious, as long as she laughs, her eyes are like the moon, and there is a trace of timidity in her eyes when she looks at people, so many of her fans think she is as innocent as a teenage girl.

Therefore, Han Xiao instantly captured the hearts of thousands of uncles and uncles, and became the white moonlight in their minds, Han Xiao entered the live broadcast industry after accumulating a certain number of fans, she is not a talent anchor, she is a PK anchor, standing in front of the screen and leading fans and other anchors to PK.

Even in the eyes of young people, her live broadcast room does not have any technical content and is very boring, but for many uncles, as long as she stands there, she is willing to brush gifts for her.

Dissipation

For many middle-aged and elderly men, the anchor's personality is very gentle, and she will sweetly call her brother, plus the rural girl she set up before thinks she is more simple.

thought that her previous life was not very good, so he also developed a kind of pity for her.

Gradually, the fame of Smile Allure is getting wider and wider, and many young people have heard of her name, and because they are curious, they will go to her live broadcast room to watch the live broadcast, and at her peak, her live broadcast room was as high as hundreds of thousands of people.

In addition to her smile, the most impressive thing about her should be the PK battle between her and another anchor Xiucai, which was praised by many netizens as emptying the pension of an old man and an old lady in a province.

In fact, the type of anchor Xiucai is very similar to Yixiao Allure, the crowd he harvests is not young people, but middle-aged and elderly women, and even a fan came to her hometown to look for her and wanted to meet him.

Therefore, the two of them are also known as the harvesters of middle-aged and elderly people, and some netizens have been curious about which of the two of them is more powerful?

Therefore, there are also many curious netizens who enter their live broadcast room to watch, and find that everyone underestimates the consumption amount of middle-aged and elderly groups, and various gifts appear in the interface of their live broadcast room, constantly swiping the screen, according to netizens, they can earn tens of thousands of yuan in just ten minutes, or even as high as hundreds of thousands.

Therefore, there is also a saying on the Internet that the two of them teamed up to earn a provincial pension, and their fame in the live broadcast room reached a higher level.

Not long after the two of them finished PK, the official directly blocked Xiucai's short video account, which suddenly made many netizens wonder, and soon there were several statements circulating on the Internet.

The first is that he is suspected of fraud and uses dividends to deceive fans of gifts, and the second is that he was blocked because of his tax evasion, but there has been no accurate notification.

Soon netizens also found that the smile that has always been broadcast live every day was discontinued, although the reason she gave was that there was a problem at home, so she had to return to real life first.

But I didn't expect this return to be more than 70 days, not only did she not broadcast live, but she also didn't post any works, so many people associated her with the closure of Xiucai's account.

When Yixiao Allure returned to the Internet and planned to continue the live broadcast, it was obvious that she was not as popular as before, and her live broadcast room was full of various large gifts before, but now it is a little dull.

The number of people watching the live broadcast is also a lot less than before, the most important reason is that the competitiveness of a smile is not very large, she exploded on the Internet at that time, it was by virtue of her smile,

During the period of time when she withdrew from the network, there were many anchors of the same type as her in short videos, so it also divided the traffic on her.

The second reason is that the time when she withdrew from the network was very close to the time when Xiucai's account was blocked, so many people think that she was involved in Xiucai's affairs, so she has a weak heart, which obviously affects the pure lover character she set up before.

Internet celebrities

For Yixiao Allure, even if she is not as hot as before, she has already made a lot of money, don't look at most of the clothes she wears in the live broadcast room,

Some even have only a dozen yuan, but she can earn tens of thousands of yuan or even more in one night.

Her current living conditions have risen a lot compared to before, and she once bought brand-name watches worth hundreds of thousands, so many people think that it is really profitable to be an Internet celebrity to start a live broadcast.

But not everyone is suitable for this industry, if you want to develop in this industry for a long time, you must have real materials to support.

In fact, it can be found that there are many Internet celebrities who suddenly became popular by virtue of a certain opportunity on the Internet, and they have a very large amount of traffic, but they don't have much talent to let them get in touch with this wave of popularity, and they soon disappeared from everyone.

Li Jiaqi, a very popular anchor on the Internet before, has always been trusted by netizens before the collapse of the house, and he suddenly became popular with a sentence OMG.

Luckily, he had enough beauty knowledge on him to catch this wave of traffic, and he began to research all kinds of beauty knowledge and skincare methods.

Even though there are many beauty anchors on the Internet, the person everyone trusts the most is Li Jiaqi, whose career is getting better and better, and he has also established his own company.

But it's a pity that I've been in the upper class for too long, and my mentality is completely different from before. Before, he regarded consumers as friends or gods, but now he treats consumers as "leeks".

epilogue

The threshold of the Internet anchor industry seems to be very low, but if you want to develop in this industry for a long time, it ultimately depends on the talent and character of the anchor.