Wen Wei Chi Hongxin

Edited by Yu Chi Hongxin

There are no perfect people, and there is no perfect business

Speaking of Fat Donglai, now everyone knows it, no one knows it, under the leadership of the boss Yu Donglai, this company is simply a dream place for job seekers.

The reason for this is straightforward – it's their super-human management and top-notch salary.

Some time ago, Fat Donglai announced that he would organize employees to travel abroad, but because one of the destinations chose Japan, some people bombarded Fat Donglai on the Internet for being unpatriotic.

This is also quite illustrative, that is, no matter how good a company is, there is always someone who can find something wrong.

Recently, some people are looking for Fat Donglai's stubble, they said that most of the long queues at the door of Fat Donglai are purchasing agents, and real consumers can't buy things when they go, and the experience is super poor. This has made many people feel quite disappointed.

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Here's the thing, Ms. Zhou from Linyi, Shandong Province was originally full of expectations for Fat Donglai Supermarket, and I heard that the things there are very good and famous, which can be described as an Internet celebrity check-in place.

She decided to go to Xuchang to see it herself, and found that the supermarket was indeed good, but there were too many people, which made her feel that the experience was greatly reduced.

Before going, Ms. Zhou also did a lot of preparations, such as which products are worth buying.

But when you get there, even on weekdays, the supermarket is crowded. The Internet celebrity mooncakes and beer she wanted to buy had already been bought out before she could find where to place them.

There was a tea shop that had to make an appointment, and the condition was that it had to be within 50 kilometers, which made her not go in at all.

In the end, Ms. Zhou had no choice but to find a purchasing agent to help buy tea and moon cakes, so she spent more than 100 yuan on the purchasing fee.

Not only tourists like Ms. Zhou, but it is not easy for locals to buy those hot goods.

Mr. Chen from Xuchang revealed that some daigou began to queue up at three or four o'clock in the morning, and live streaming sales could earn tens of thousands of dollars a day.

And there are not only purchasing agents on the scene, but also shopping websites such as Taobao, Pinduoduo, and Salted Fish, and the information of purchasing agents is everywhere. Although the purchasing fee is not cheap, these Internet celebrity products are selling quite well.

Take Fat Donglai's Internet celebrity mooncakes that everyone is very keen on, for example, one was originally sold for 29.8 yuan, but the purchasing agent can be fried for 81.48 yuan, an increase of 173.4%;

It turns out that 24 cans of wheat beer are only 60 yuan per case, and some purchasing agents sell it for 115 yuan or more. Even so, online orders are still sold correctly.

Netizens' voices

It is with the blessing of such purchasing agents that countless netizens feel that Fat Donglai has "changed its taste" and lost the way it should be, and some netizens even said please return Fat Donglai to Xuchang!

"Please return Fat Donglai to Xuchang, he is just our local supermarket. ”

"It's all purchasing, things are put in front of the queue, and then go to pick up the goods"

"It's really a bad experience, it's half an hour to enter the door, and if you sell something, it will take a long time to queue"

"Hurry up and take care of it!!Otherwise, you're going to be sprayed, and the purchasing agents are crazy."

"The people in line are all scalpers, things are expensive, and the experience is very poor"

"Originally, it was very fast to buy something in the supermarket, but now the car can't be pushed, it's full of people"

"It's starting to backfire, whether the reputation is ruined by the service, or the comprehensive quality of consumers and all kinds of endless requirements"

Ms. Zhou from Linyi, Shandong Province and Mr. Chen from Xuchang are not just cases.

The existence of daigou has made many ordinary consumers who really want to buy goods overwhelmed, and the shopping experience that should be pleasant has become a frustration that cannot be squeezed in.

Internet celebrity mooncakes and wheat beer and other goods have been speculated several times in price, this situation has made many people begin to reflect, what are the problems behind this?

In the final analysis, it is not Fat Donglai itself that has caused the current situation, but because of the live broadcast and traffic economy of daigou.

In this era, traffic is king, and where there is popularity, there is opportunity.

Therefore, many daigou have the mentality of making quick money and want to get a piece of the pie.

And this phenomenon, in the long run, will undoubtedly cause great damage to the brand image of Fat Donglai. What used to be a shopping environment that was based on customer experience and satisfaction has become crowded and hard to find.

I think Fat Donglai should find some countermeasures to deal with these problems.

For example, you can set up a special purchasing channel or purchasing area, which can not only meet the needs of purchasing agents, but also will not affect the shopping experience of ordinary customers.

In addition, Fat Donglai is fully capable of using its brand influence to open online live broadcast to sell goods, and completely eradicate the live broadcast of purchasing agents.

Looking at it now, the opinions put forward by netizens are not vexatious, what they really care about is to maintain the original good environment and good service of Fat Donglai.

In the face of these opinions, Fat Donglai will definitely take it seriously, but the latest situation is that Fat Donglai currently has no good way to change the situation, but it always takes time to change and adjust.

We believe that by giving them a little time, Fat Donglai will definitely find a solution to this problem and return the supermarket to a shopping place that satisfies everyone.

Write at the end

As the old saying goes, "freezing three feet is not a day's cold", solving problems also requires incremental effort and wisdom.

As long as there is patience, Fat Donglai will return to the hearts of Xuchang locals sooner or later. Let's wait and see!