On April 18th, the "May Day" holiday was approaching, and the reporter came to Fanjing Mountain Scenic Area. The Heiwan River, which flows from the mountains, is murmuring, there are many hotels on the riverbank, and tourist buses are getting on and off tourists in an orderly manner at the foot of the mountain. According to the owner of the Fanjing Mountain Impression Hotel where the reporter stayed, "the last 15 days or so are basically full every day, and there are more guests in Chongqing, Guangxi and Hunan around." ”
At 8 o'clock in the morning, the reporter arrived at the entrance of the scenic spot and saw that the tourists were already waiting in line. Although it was a cloudy day, many mountaineers still chose to hike up the mountain. Fu Zhihang, from Chongqing, is a mountaineering enthusiast, "I have basically climbed three mountains and five mountains, and this time I came with my friends specifically for Fanjing Mountain." ”
Fanjing Mountain. Photo by Chen Yimin
Zheng Yixiong and his wife in Yichang, Hubei Province chose to travel by car this time, taking Fanjing Mountain as the first stop to enter Guizhou, "Now the traffic in Guizhou is very good, and the self-driving tour is very convenient." The air in Fanjing Mountain is very good, and it feels like it can wash the lungs. ”
According to statistics, on April 18, Fanjing Mountain Scenic Area received 7,589 tourists on the mountain. Ms. Liu, the owner of the beef noodle shop at the foot of the mountain, said, "Since the beginning of April, the number of tourists has increased, and now we sell 150 to 200 bowls of noodles, wontons and noodles every day." ”
Fanjing Mountain Mushroom Stone. Photo courtesy of the Propaganda Department of the Tongren Municipal Party Committee
Fanjing Mountain Scenic Area entered the holiday tourism fever ahead of schedule, thanks to the warm-up work done by the scenic spot operation team in terms of marketing linkage.
According to Yang Zijiang, member of the Party Committee and deputy general manager of Guizhou Wuling Scenic Area Management Co., Ltd., "In addition to using the official new media matrix of Fanjing Mountain to publicize and release the beautiful scenery, characteristic culture, historical stories and other content of Fanjing Mountain, we attract users' attention and participation through short videos, live broadcasts and other forms, and also link municipal and county-level media to release relevant publicity content of the scenic spot." At the same time, Fanjingshan advertisements were placed on OTA platforms (Ctrip, Meituan, Tongcheng, Douyin, etc.) to increase exposure. In addition, it also cooperates with well-known tourism bloggers to expand the influence of Fanjing Mountain, and carries out Huang Xiaoxi's evening 'Fan' theme activities, combining Fanjing Mountain IP + Huang Xiaoxi having dinner + appearance cross-dressing and other content output, attracting users to the scenic spot and achieving accurate transformation. ”
Fanjing Mountain and sea of clouds. Photo courtesy of the Propaganda Department of the Tongren Municipal Party Committee
At the same time as attracting tourists to "Fan", the scenic area continues to optimize tourism services to meet the peak of tourists in the peak season. The scenic spot recently held a 2024 "May Day" period operation work deployment meeting, on personnel training and scheduling, safety assurance work, improvement of supporting service facilities, time-sharing pre-inspection system, tour route inspection and other aspects of work arrangements and scheduling, to ensure that the operation of Fanjing Mountain Scenic Area during the "May Day" holiday is smooth and orderly, and tourists can travel comfortably and at ease.
Text/Guizhou Daily Tianyan News reporter Liu Lichao
Editor/Wu Wei
Second trial/Zhao Xiangkang
Third Trial/Chen Xi