Do you still remember those days? The whining vibration sound of Nokia mobile phones resounded through the streets and alleys, and the classic 3310 feel left a deep imprint on us. In today's rampant smartphones, a strange but familiar name has re-entered our field of vision - Nokia announced the launch of a new 4G feature phone, does this mean another great change in the history of mobile phones? Let's wait and see!
Nokia, the former leader in the mobile phone industry, knows its legendary history. In the 90s, with its minimalist design and exceptional durability, Nokia took the world by storm and became the choice of countless people's favorite mobile phones. It can be described as a well-deserved king of mobile phones.
But the good times were short-lived, and the rise of smartphones brought great challenges to Nokia. Nokia rested on its laurels and insisted on using its own Symbian system, but failed to upgrade in time, resulting in gradual marginalization in the fierce market competition. Later, the launch of the Windows Phone system in cooperation with Microsoft was not able to turn the tide, and eventually had to sell the mobile phone business to Microsoft.
Watching this well-known brand name gradually fade out of people's field of vision, for us in the post-90s and post-00s of the last century, it is really a suffocating history. However, Nokia did not give up and began to reinvent itself.
First of all, Nokia has shifted its business focus to emerging areas such as communication infrastructure and smart wearables. With years of deep accumulation in communication technology, Nokia has achieved good results in 5G communication facilities. At the same time, Nokia has also reached a cooperation with HMD Global to launch a number of nostalgic replica mobile phones, such as the classic 3310, 8110, etc., which have regained the favor of a large number of old households in one fell swoop.
The launch of 4G feature phones this time is obviously Nokia's attack on a broader market. Feature phones have been a mainstream product in developing countries and other regions, and they have the advantage of being low cost and simple to use compared with smartphones. As a veteran mobile phone brand, Nokia naturally has a first-mover advantage in this field.
What's even more exciting is that the new machine will be equipped with the classic S60 system. The S60 used to be Nokia's flagship operating system, and although it was nowhere near as good as today's iOS and Android systems, it still retained a high level of lightness and ease of use. There is no doubt that a large number of old Nuo fans will be attracted to this iconic operating system.
However, it will not be easy for Nokia to regain the mobile phone throne. The current mobile phone market is dominated by giants such as Apple, Samsung, Huawei, and Xiaomi, and if you want to break out of this red sea, in addition to relying on brand awareness, you need to continue to innovate and change. After all, if any former king brand rests on its laurels, it will inevitably be eliminated.
Perhaps Nokia can make a small sample of feature phones and the low-end market, accumulate resources and experience from them, and then slowly penetrate into the high-end market. After all, the development direction of technology has always evolved towards lightness and intelligence, and pure feature phones are destined to be just transitional products. If Nokia wants to gain a long-term foothold, it must follow the trend of the times and make a breakthrough in the field of smartphones.
As a post-90s generation, I have also used Nokia's mobile phone, and I never forget the familiar whining vibration sound. Now, seeing the brand get back on its feet and fight hard, I can't help but feel a little excited in my heart. Nokia has given us so many fond memories that we look forward to doing it again on a new track!