It is said that people do not fall twice in the same pit.
But a recent mini-game called "Catch the Big Goose" drags people back to the fear of being dominated by "sheep and sheep".
In recent months, whether in the company or in the subway, you can see people who are bowing their heads and playing "catching big geese".
Unlike other mobile gamers, they behave a little weirdly, holding their phones in both hands and shaking to "flip the pot".
Picture/Douyin
In various WeChat groups, you can see links about this game.
The first level is simple to eliminate, and the second level is an international problem.
The difficulty of this unconventional anti-routine soared, so that the catch goose successfully aroused everyone's competitive spirit when it was launched.
According to rough statistics, the game has more than 10 hot searches on the Weibo platform alone, and the cumulative number of views of the topic has exceeded 100 million.
So, what's so fun about "catching a goose" that is similar to "a sheep"?
Why do elimination games continue to attract users?
01 Hot stir-fry of cold rice
In the gaming industry, people use the term "fried cold rice" to describe the practice of manufacturers reproducing old games without adding new content.
The "big goose" is the element "catching the big goose", but it is firmly at the top of the popularity list on the WeChat mini game platform.
Since last week, the game has exploded on WeChat.
Figure/WeChat Index
Subsequently, the exposure of related topics on the Douyin platform also exceeded 1 billion.
Picture/Douyin
According to the data of the official account Game Teahouse, the game surpassed the works of Tencent and other major game manufacturers, and topped the first place on the dual platforms of Douyin and WeChat.
One of the innovations of "Catching the Big Goose" is the introduction of a somatosensory system, and the game will determine the "flipping" action according to the gyroscope in the mobile phone.
Perhaps this wave of catching geese is too turbulent, and various derivative memes have begun to circulate on the Internet.
First of all, someone broke the mobile phone screen because the action of playing "catching the goose" was too big.
Later, there were contemporary "crispy workers" who sprained their necks and played with tenosynovitis.
Photo/Little Red Book
Despite the game's three-time limit per day, this level of anti-addiction measures is ineffective for adults.
In order to get extra game opportunities, people will throw the link to the file transfer assistant, or directly forward it to an unknown marketing account, and defeat the magic with magic.
Picture/Screenshot of the game
Often, after a bit of tossing, you'll still end up with a rather sarcastic image.
Picture/Screenshot of the game
02 Why is catching a goose so popular?
As a match-3 game, the success of catching a goose is actually traceable.
There are several reasons why elimination games such as Match and Lianliankan have endured:
1. The game has a low threshold, does not occupy the memory of the mobile phone, and is suitable for a short period of fragmented time pastime;
2. The game designer stimulates everyone's desire to win and lose through reverse marketing, so that players frequently regret defeats in the second level and stimulate their desire to win.
3. As a stress-relieving game, players can temporarily forget the troubles of real life and enjoy a sense of control and flow;
4. The psychology of regional comparison, the national leaderboard with the region as the team allows players to hit the game together because of geographical identity;
5. Addictive, elimination games can bring psychological pleasure to everyone, satisfy the player's tidying habit and instant gratification;
6. The number of people who have cleared the level is small, which brings opportunities for social show-off, so that players can continue to look forward to and be satisfied.
Coupled with the company's strong operational exposure capabilities, the game has become a phenomenal work.
Zhou Wei, COO of Qingdao Lanfei Interactive Entertainment Technology Co., Ltd., the game company behind "Catching the Big Goose", also said in an interview that one of the company's businesses is to reprocess the proven gameplay and produce new gameplay.
Its explosion was actually predictable.
First of all, compared to "Sheep", "Catch the Big Goose" adds a somatosensory element of shaking the screen in the game.
Secondly, the picture improvement is also obvious.
In mobile games, match-matching games occupy an important market, and the variant of the game itself has always been a hit.
Picture/Screenshot of the game, the winner collects the goose, which is also an important way to play in the game
03 Catch the goose, what did you do right?
Qingdao Lanfei Interactive Entertainment Technology Co., Ltd. (Kunpo), the company behind "Catching Big Goose", was founded in 2007 and landed on the New Third Board as early as 2016.
The company's revenue for the year can be seen in the public prospectus.
Before 2019, Lan Fei's label in the game circle was "independent games", and the company's works such as "Bit Squad", "Palace Explosion Grandma", and "Far Away" had a rating of more than 9 points on the game community.
At the beginning of 2019, Lanfei Mutual Entertainment came out of the circle with the mini program game "Eliminate the Virus", and it was reported at that time that Lanfei obtained a total turnover of more than 350 million yuan with this game.
Then the company began to focus on mini program games with relatively low thresholds.
We have some insights into the success of this goose catch.
Today, the out-of-the-circle of Mini Program games seems to be becoming more and more stream-oriented.
First of all, if the game wants to get out of the circle, it must have a good name, looking back at the popular games over the years, eating chickens, catching sheep, and catching geese seem to be inseparable from animals.
The second is to link with social media, for example, when a song is released, social media is often released with dance moves, and the game also needs the help of action and social media to get out of the circle.
It is worth noting that "Catch the Big Goose" was released in mid-January this year.
The recent explosion may be closely related to its explosion on Douyin, and recently on social media, there have been many immersive "upside down" videos of college students.
Similarly, another mobile game with the theme of fishing has also received more than 2 billion views through the topic of college students' immersive rod throwing.
As for how much money can be made by "catching a big goose", there is no clear figure yet, but in the game interface, we can see that the number of challenges in the game today has exceeded 7.8 million.
Picture/Screenshot of the game
Author: Yang Yifan Proofreading: Jia Ning This article is produced by Hard Shell INK, and everyone is welcome to share it in the circle of friends every Monday, Wednesday, and Friday Update without permission, and it is forbidden to reprint and copy it
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