March 28th, it seems to be an ordinary day, but for Lei Jun, the founder of Xiaomi Group, it is undoubtedly not a day of "god", and it is more like a "new energy vehicle carnival" that has attracted much attention!
Edit/Trivia of those years
On March 28th, the Xiaomi car SU7, which has been waiting for 3 years, was officially released for the specific price of the "rice fans", although this moment is only a commodity for Thor, but at the same time, it is also a key battle for him about whether it can enter the "new energy vehicle market".
Standard version: 215,900
Pro version: 245,900
Max version: 299,900
As soon as this price came out, not only was the press conference site panicked, but the tens of millions of fans staring at the press conference were even more exclaimed!
It is unimaginable that a luxury car comparable to a million-dollar price is only about 210,000 yuan at the entry-level level! This car is claimed to be the front face of McLaren, and the rear tail of the Porsche surpasses these million-level luxury cars in terms of performance.
It is no wonder that the announced price broke 10,000 units in 4 minutes, 20,000 units in 7 minutes, and 50,000 units in only 27 minutes.
Undoubtedly, Lei Jun's success has become more famous! Xiaomi SU7 Da Ding broke through 50,000 taels, and the deposit Thor alone earned 100 million, and 50,000 taels were worth 10.795 billion.
Oh my God, who would have dared to imagine! In just one night, Thor got back the money invested in research and development.
At the press conference, the funniest thing was the bigwigs in the audience
To say, Mr. Lei's level of marketing and creating public opinion is really the ceiling in the industry.
It is reported that in addition to the "SU7 benchmarking Tesla model3 Musk" who was invited to attend this press conference, the rest of the domestic industry bigwigs were invited to watch the Xiaomi su7 press conference.
The bigwigs and seniors present are:
Li Xiang, founder and chairman of Li Auto;
Li Bin, founder and chairman of NIO;
He Xiaopeng, founder and chairman of Xpeng Motors;
Wei Jianjun, chairman of Great Wall Motors, and so on!
Lei on the stage always talked about his su7 product, how about the performance, how about the price, how about the service package, how we will do in the future...
And when the final price was disclosed only a few minutes later, when the number exceeded tens of thousands of units, look at how embarrassed the faces of the bigwigs in the audience were.
Although Mr. Lei said that the price of Xiaomi car su7 is to benchmark Tesla model3, the configuration and performance are better than model3, and 30,000 cheaper than model 3, to express his respect for rice fans.
But in the eyes of the Ming people, they all know that Thor is not only to benchmark Tesla, but also to suppress all the high-end manufacturers of "new energy vehicles" in China!
Is it nice to have a competitor for your car, and the opponent invites you to the press conference?
You must know that there are few cars that are mid-to-high-end new energy brands in China, and the price is not low.
For example, Xpeng G6, the price range is 209,900-276,900!, is there any comparison between this price and this battery life?
Therefore, Xiaopeng is the "first victim" of this press conference!
The ideal car is even more outrageous, with a price range of 301,800-459,800, but fortunately, he does not build a car, there is no benchmark, and the price of the car does not overlap, so there is no loss for him.
There may be only BYD left in World War I, but after all, the BYD brand is a people-friendly series, and the price of mid-to-high-end cars is also expensive.
What BYD can compete with is nothing more than "Han" and "Seal", how will you choose?
Therefore, the high-IQ Lei will only use Tesla as a benchmark, after all, in the current new energy industry, only the "big brother" Tesla can be used as a benchmark for comparison.
To this end,
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Some netizens ridiculed:
Some netizens said:
#我来唠家常#
#爆料#
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