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Edited by Mu Mu

"Leizi, can you bring down the price of the car?"

In 2021, amid the ridicule of countless rice noodles;

Lei Jun made a decision that made countless car friends fearful.

He's going into the automotive industry, and this could be his last venture.

Three years have passed, in the expectation of countless people;

On March 28, the press conference of Xiaomi Auto was finally held.

The configuration of luxury cars, the pricing of second-tier brands, and the deposit of the car as soon as it is launched, has reached 100 million.

After watching the live broadcast, netizens who used to have a "thunder" mouthful are now also quickly changing their tunes.

"Thor, did you really build a car?!Can you enter real estate in the next step and bring down housing prices?"

Whether Lei Jun will be as netizens hope, it is unknown now;

But this man, whose life is like a cool novel shining into reality, has undoubtedly created a myth again.

As soon as "Leizi" made a move, he knew if there was one

Since Lei Jun announced his car-building plan in 2021, countless loyal rice fans have been waiting for him.

After three long rides, the movement of the car has not come out at all;

At that time, many netizens even ridiculed: "Lei Zi won't scare his friends, right?"

After all, as the king of cost performance, the reputation that "Xiaomi" has accumulated over the years is no joke.

At the beginning of 2024, when Lei Jun gradually released the news of the new car;

Many friends in the automotive industry are also a little unable to sit still.

In the front, there was a BYD Qin waist cut price cut, and then there were Chang'an and Wuling drop again and again;

These major automobile companies have a momentum of competing for dominance in the A-class car market.

Before the Xiaomi car came out, the domestic car company market started the "fight" in advance.

"Manufacturers fight, consumers enjoy. ”

In such a state of mind, a group of netizens are waiting for the final pricing of Xiaomi Auto.

However, what is surprising is that this time Lei Jun caught the friends by surprise;

The positioning of Xiaomi Auto this time is not in the A-class, let alone in the B-class, but in the C-class high-end car track.

"My goal is to build the best-looking, best-driven, and smartest car within 500,000 yuan. ”

Compared with the performance of Tesla and Porsche, the price remains at more than 200,000;

Xiaomi's price-performance ratio has once again reached a new high.

And the trust of rice fans in Lei Jun is also as always;

In the 27th minute after the announcement of the pricing of Xiaomi Auto, SU7 reservations exceeded 50,000 yuan, and the reservation fee has exceeded 100 million yuan so far.

But the funny thing is that at the scene of the car launch;

Lei Jun maintained his "marketing master" setting to the end as always.

"I have to make the best phone holder!"

A mobile phone holder with four wheels, a four-purpose flashlight, and a large-capacity and non-slip car refrigerator......

The ingenious design in Xiaomi's car is simply the user's mind.

And netizens are also ridiculing about this.

"I finally understand why Xiaomi Auto has been researching for three years, and the co-author has been thinking about mobile phone holders and flashlights?"

"It's not profitable, it's time-consuming, it's hard for Lei Jun to put so much effort into these details. ”

In the comment area of the press conference, half of the ridicule and half of the gratification;

Overall, users are extremely satisfied with Lei Jun's products this time.

In this layer of satisfaction, there is no lack of fans' admiration for Lei Jun.

"It's worthy of being a cool male protagonist with his own system, and he can succeed in anything!"

A fierce life like an open hanging

"Ten years of hard study, three generations of you in business. ”

Compared with the love for Xiaomi's products, many rice fans have a certain admiration for Lei Jun.

And these praises from netizens are not exaggerated.

Lei Jun was born in Hubei in 1969, thanks to his parents' teaching profession;

So since he was very young, Lei Jun's learning talent and diligence far surpassed his peers.

During the school period, Lei Jun was the first and second in various exams and competitions, and Lei Jun almost got a soft hand.

At the end of the college entrance examination at the age of 18, Lei Jun's score was almost one step away from a full score.

Although he had such excellent results, he did not choose Qingbei;

Instead, I chose Wuhan University, which is closest to my home.

In 1987, before computers were widely used in China, Lei Jun had already shown his foresight.

While studying at Wuhan University, he chose to study computer science.

In two years, he completed all his studies in school ahead of schedule;

Not to mention handing in his graduation project, he even has the ability to take on private work and help others write programs.

It was then that Lei Jun earned the first pot of gold in his life.

At the age of 20, before graduating, Lei Jun had already started to do business.

has a vicious vision and is extremely smart, when the peers around him are still confused;

Lei Jun has already determined where he wants to develop in the future of his life.

In 1992, 23-year-old Lei Jun walked out of school;

Although he has just graduated, Lei Jun is already well-known in the Wuhan business community.

In the same year, he joined Jinshan Company and worked diligently for nearly 6 years.

In 6 years, he rose from a small staff member to the position of CEO.

Such an achievement is almost the pinnacle in the eyes of ordinary people.

After all, Lei Jun was just 28 years old at that time.

But Lei Jun is different from ordinary people, he obviously will not be satisfied with the status quo.

During his tenure at Jinshan, Lei Jun also made a name for himself in the investment industry.

In the most prosperous years, Lei Jun frantically accumulated wealth;

The value is so high that many people in the business world are beyond the reach of the dust.

At that time, Lei Jun was young and golden, with a height of 1.8 meters and a good look;

I don't know how many people see the diamond king.

As long as the dragon and phoenix think about such a person, then his love life will definitely be very exciting;

But Lei Jun is very dedicated.

When his career was booming, Lei Jun met his first love;

Falling in love, getting married, having children, everything comes naturally.

After decades of marriage, Lei Jun has been very devoted to his wife, and there have never been any scandals.

Even now in his fifties, he is still very elegant.

With such a posture, looking at the entire business world, I am afraid that few people can do it.

With a successful career and a happy family, what are the regrets of this life?

Ordinary people must have no regrets, but Lei Jun naturally doesn't think so.

In 2007, 38-year-old Lei Jun resigned as CEO of Kingsoft;

Leaving the place where he had worked for 16 years, Lei Jun fell into confusion.

Looking at the cold billions of assets on the account, Lei Jun felt that he had achieved nothing.

He gave himself a two-year sabbatical to think about his life and where he should go next.

Set sail again at the age of 40

"At the beginning, a bowl of millet porridge was listed on the Hong Kong Stock Exchange in 8 years, and it was listed on the world's top 500. ”

At the age of 40, for many ordinary people, it may be a difficult period of middle age.

But Lei Jun felt that he had just woken up.

"I want to run a great company, I want to do something great. ”

As one of the earliest programmers in China to start researching smart products;

Lei Jun's prospects for smart products seem to have been farther than others.

In 2010, Apple's and Samsung's mobile phones were hot in China;

On the other hand, domestic mobile phones have been like surviving in the cracks, and they have never had a chance to come out.

At that time, the price of mobile phones was also thousands of dollars.

You must know that the prices of more than ten years ago are not comparable with those now.

In line with a concept - "let Chinese people use high-quality smart products".

In this way, Lei Jun started the road of entrepreneurship.

After the launch of Xiaomi mobile phones, the sales volume has been the first in China in less than 3 years, and the world sales ranking has also remained in the top three.

In 2018, the eighth year of enterprise development, Xiaomi was officially listed;

In the same year, Xiaomi's value was also among the best in the world's top 500 list.

As he said, Lei Jun has indeed run a very great company;

It has also allowed countless Chinese people with limited financial resources to enjoy the power of science and technology.

After that year, Lei Jun still led the company and "broke heads" with friends and businessmen in a big way.

It's just that later, his eyes are no longer limited to mobile phone products.

Hair dryers, air conditioners, televisions, and even clothing and shoes;

Anything that can be linked to technology, Xiaomi will almost develop corresponding products.

Over time, many netizens have also summed up a rule.

Some products don't know what brand to choose, so choose Xiaomi.

It's decent, it's not wrong, and the price/performance ratio doesn't disappoint.

Now, Lei Jun has led the team to expand new business in the automotive field.

Obviously, this time Lei Jun has added a lot of color to his life.

epilogue

I still remember the early days of Xiaomi's business, after great success;

With a wave of his hand, Lei Jun returned 1999 yuan to the first batch of users who bought Xiaomi mobile phones.

Now, after the car sales are out, many netizens are also joking;

"I'm not for anything else, just for the future, after the success of Lei Jun's automobile industry, can you also transfer more than 200,000 yuan to me. ”

Jokes are jokes, but what kind of surprise will Lei Jun bring to users next?

What do you think of Xiaomi products?

【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!

Resources:

[1] "Lei Jun's Personal Data"

[2] "Xiaomi Auto Launches Exceeded 50,000 Units in 27 Minutes"

[3] "Lei Jun: Last night was like the college entrance examination, and I was going to sleep well after the exam, but I woke up very early"