I really didn't expect the official release of the vivo X Fold3 series to not only attract heated discussions from major domestic media and digital players, but also attract the attention of world-renowned data research companies.
This data research company is what we know as Counterpoint. The data research company conducted an analysis report on March 28 with the title "Vivo X Fold3: Thinner, Lighter, Stronger, Better, Cheaper". They argue that:
1. vivo X Fold3 is the thinnest and lightest horizontal folding screen mobile phone to date, aiming to be favored by high-end horizontal folding screen mobile phone users;
2. The pricing of the vvio X Fold3 series is more reasonable, among which the vivo X Fold3 is 22% cheaper than the previous generation, and the vivo X Fold3 Pro is the same as the original price;
3. vivo X Fold3 Pro is based on the Qualcomm Snapdragon 8 Gen 3 platform, and has a built-in large model, which can provide better services;
4. The official emphasizes that vivo X Fold3 is the thinnest and lightest horizontal folding screen mobile phone ever. The information shows that in 2023, domestic folding screen mobile phones will increase by 108% year-on-year, and horizontal folding screen mobile phones will increase by 126% year-on-year, but the sales of folding screen mobile phones will only account for 2% of the total.
Counterpoint believes that durability, cumbersome design, and high price are the main reasons why users are reluctant to choose foldable phones. The vivo X Fold3 series is designed to solve the pain points of these users, for example: vivo X Fold3 is only 219 grams, and vivo X Fold3 Pro weighs only 236 grams. They were the first to solve the problem of portability in terms of bulkiness, and even told the story that the vivo X Fold3 is only 4.65mm open and 10.2mm in age, which is lighter than the iPhone 15 Pro Max. Of course, solving these problems mainly depends on vivo's application of advanced technology, grasp of user experience pain points, and so on.
At the same time, the analyst firm also mentioned that while the vivo X Fold3 series is lighter and thinner, they may still be the most durable foldable phones available. Its hinges can be used up to 50,000 times, the inner screen is protected by ultra-thin UTG glass, and the outer screen is protected by armor glass specially designed by vivo, which has 11 times more drop resistance, of which vivo X Fold3 Pro also supports IP8X waterproof and so on. More importantly, vivo cooperated with ATL this time to launch the world's first semi-solid-state battery, which significantly improved the performance of the battery in low-temperature environments.
After telling the above content, the analysis company also analyzed the images of the vivo X Fold3 series, which is to briefly list the camera module parameters of the two models of the vivo X Fold3 series, and believe that this is the best image performance in the field of folding screen mobile phones.
Of course, they also have their own opinions about the price, thinking that the standard version is cheaper than the previous generation277 US dollars, that is, about 2000 yuan, the Pro version is the same price as the previous generation, giving users more choices. Finally, they showed that vivo has improved the experience of horizontal folding screen mobile phones, and through lower prices, vivo's influence in the high-end market can be enhanced.