The history of the demise of a clothing entrepreneur

Sijiqing, located in the old town of Hangzhou, has become a utopia of electronic geeks on Wensan Road, and Alibaba has been a place for young people to rush into the gold rush before letting small sellers dream of going public, and Lao Wang has also become one of the earliest wave of trendsetters:

At 10 o'clock in the evening, the garment factory in Sanxin Industrial Park was brightly lit, the designer Xiao Ding was drawing, I took the barbecue to drink a few bottles of Da Wusu, Xiao Ding said that Lao Zhang's factory has a batch of inventory, and the price in his heart is 200,000 yuan, I said I know, so tossed for ten years, until I have a little fame in this industry.

The reincarnated clothing people in this place have a real temperament in their bones: rushing, making money, speculating on goods, and organizing goods. Everyone is doing real business at an incredible price. In this place, known as the first street of Chinese clothing, clothing people from all over the country flock in every day, and anyone who wants to be lazy will fly away because of the temperament incompatibility, forgetting the secular ideals that tried to gain a foothold in Hangzhou, and completely becoming a different person.

And Sijiqing is Sijiqing, a garment entrepreneur who is always there to harvest stubble after stubble. Until their styles are bought by buyers from all walks of life, if they sell well, they and the factory will make a lot of money. This land has been transformed into a huge juicer, and one by one the hollowed-out clothing entrepreneurs can't help but transform to assemble goods.

Some people say that this is an era of making quick money, not an era of insisting on being yourself. Many entrepreneurs who have opened clothing stores have gone astray, and there may be a phenomenon of "the king of Chu has a thin waist, and he starves to death in the palace".

In the era of impetuousness, at first glance, clothing entrepreneurs seem to be porters between stalls and customers, but if you think about it carefully, if you are not in the middle, integrate your own ideas or personality, and run your own clothing store, the road to the future is becoming more and more difficult.

"My youth can become the top goods in the stall, or your aura catalyzes Taobao's explosion." Lao Wang's heart has no answer, whenever he walks in the streets and alleys of Hangzhou, Lao Wang always has a trance: "Am I making clothing or express delivery?"

The big backpack or small trailer that follows you like a shadow, Keqiao's surface accessories, Sijiqing's order meeting, the factory version, sells so well that you are overjoyed, and you can't sleep because of the pressure of stocking in a blink of an eye, and you have to open more money after gritting your teeth and brushing your credit card, but you find that the wind will blow to the next spring?

What should we insist on? How to finish this season, and by the end of the peak season, many of our models suddenly began to sell well? And last year, the third-tier wholesaler made another house, but what does all this have to do with us?

So, in such a dilemma of clothing entrepreneurship, on the one hand, we began to be nostalgic and began to exaggerate how labor-saving it was to make clothing before, and on the other hand, we were still having a headache about how to innovate.

The flowers are becoming more and more charming, and we seem to be more and more unable to find our own position, lost in the days of clothing entrepreneurship that seem to be similar every day.

But the market is a good thing, after all, it is no longer an era when the aroma of wine is not afraid of deep alleys. The dream of design and the skinny feeling of reality have torn at me for countless nights.

Even Xue Zhiqian, a joker who was delayed by music, embarked on the road of "saving the country with curves" in variety shows in order to extend his music dream, so how can this pain of independent designers be cured?

I've always wanted to have my own garment factory, and last year I was enthusiastic to cooperate with two patternmakers, who knew that people only cared about making their own orders and let me pay water and electricity, forget it, I am not good at cooperative printmakers and management workers, it has become more and more difficult to chase ideals, and now I still point to it to make money.

One night in the food stall in Omi, I had drunk too much, a friend took another friend's money and turned over more than 100 pieces, but he didn't say anything to him, he couldn't say a word of dirty, and finally WeChat left a message to people to "make money", and he bored his head and dried another bottle......

It was late at night in Hangzhou, and the food stalls were changing, so I puffed up my chest and continued to look for the next gold mine. I believed in my heart that I was not far from digging up real gold.

Ten years in business, clothing is different to me, all kinds of clothing patterns of flowers, birds, insects and beasts let me find the renaissance of the body, I found a way to defend myself against the mainstream in the oversized hat of vetements, I think part of the reason for my success is to always have awe and persistence in clothing.

Clothing has taught us a lot, and it is LV that teaches the middle class how to get through the puzzle of buying a house and go to poetry and distance. Victoria's Secret teaches us how to adjust our cookie-cutter sex life, and YSL teaches workplace wolf dogs to wear lipstick in all colors. It was Gucci who taught us to capture Yang Mi's outfit at the airport. It is the midlife crisis of the Yohji Yamamoto church that escaped in a free and uninhibited wandering.

Italian fashion is haute, French haute couture is luxury...... All fine products must rely on imports, and how many glasses of Cappuccino, how many art museums, and hundreds of hot springs should we drink in Valentino fairy dresses and Dionysian bags on our backs to get rid of that kind of spiritual dependence and empty life?

The more mediums of communication there are in this world, the more isolated and self-enclosed it becomes. The earth is no longer a country divided by geographical boundaries, but a small village that understands each other through the Internet.

From the sharply dressed Amani, to the haute couture of Savile Row. From the first pair of Nike Adi to Chanel No. 5. High society and ordinary people at a pace that never intersects. Running towards a common goal: desperate to be recognized by others, including Lao Wang, is also drifting with the tide in such a materialistic world.

In huge cities, it has also become a luxury to warm each other, and in the absence of warmth, the emptiness is filled with food. So, the "love for clothes" is perhaps the desire of those who dare not be mediocre to demand the cheapest in the metropolis.

The subconscious element of pride, based on how much money you make, re-establishes your own sense of superiority. So the banner of collective superiority, all the way to guide us to forge ahead, in the battle to make money in clothing, we will never allow life to lag behind the footsteps of the same starter.

So, all of us are anxious in this fashion of chasing me.