To what extent do domestic mobile phones fool the Chinese people? Change the name of the 3-year-old chip, and relaunch it with the main frequency under the increase, but the eyes of consumers are bright, no one buys this kind of mobile phone, and now domestic mobile phones can only rely on operators to clear the goods as low as 300 yuan.
Nowadays, several major brands of domestic mobile phones have achieved nearly ninety percent of the domestic market, with an advantageous market share, consumers are played with by them, so they think they launch what mobile phone, consumers can only buy what mobile phone, because of such confidence, now there is a 3 years ago old chip to change the name of the re-launch, and the price is as high as 1999 yuan phenomenon.
Recently, many domestic mobile phones have launched mobile phones equipped with MediaTek Dimensity 6020 and Dimensity 6080 chips, but industry insiders pointed out that these two chips are the renamed versions of the Dimensity 700 and Dimensity 810 launched in 2021, and then slightly increase the main frequency and enhance the performance, but the price of mobile phones equipped with these two chips exceeds 1,000 yuan, and the highest price reaches 1999 yuan.
Domestic mobile phone brands may feel that consumers are at their disposal, but the market reality tells them that they are not, due to the lack of progress in domestic mobile phones, mobile phone shipments in the domestic market fell below 15 million units in February this year, setting a new low since September last year.
The plummeting sales of mobile phones have led to a surge in the inventory of these domestic mobile phone brands, of course, they will not admit it verbally, and they still insist that mobile phones are selling well, but the reality of the market makes them unable to ignore, since the beginning of this year, an operator has slashed prices and sold mobile phones, which is estimated to clear the inventory for these mobile phone brands.
Operators have business halls covering cities and towns across the country, huge retail channels, so that operators have undoubted strength in selling mobile phones, and many domestic mobile phone brands are naturally well aware that in the face of huge mobile phone inventory, they are naturally willing to cooperate with operators to sell mobile phones.
However, the powerful operator will not look at the face of the mobile phone company, in terms of pricing, in full accordance with the will of the operator, clean up the inventory naturally low price, from the e-commerce store of an operator, you can see, these are emphasized to provide subsidies for domestic mobile phones as low as 279 yuan, another mobile phone price as low as 455 yuan, compared with the official price of 899 yuan almost halved.
The official price of a domestic flagship mobile phone is 3999 yuan, while the price provided by the operator channel without subsidies is more than 3600 yuan, and the price after the subsidy is only 3300 yuan, which is much lower than the official price of domestic mobile phones.
Operators are willing to do this, because they accelerate the promotion of 5G, China's 5G package users exceeded 1.3 billion, and the actual 5G users are only about 850 million, a large number of 5G package users do not really use the 5G network part of the reason is that 5G mobile phones are expensive, now these domestic mobile phone brands have to ask operators, operators are of course happy to do a favor, but they are forced to sell at a low price.
It can be seen that domestic mobile phones with the advantage of market share, and can not do as they like, consumers are not willing to pay for these 3 years behind the domestic mobile phone, and the domestic mobile phone itself is embarrassed to directly reduce the price, so it chose to cooperate with the operator, by the operator low-price promotion, so that at least there is a layer of fig leaf.
Domestic consumers do not buy these new machines with backward performance, and some consumers turn to second-hand mobile phones, resulting in a sharp increase in second-hand mobile phone sales, some second-hand mobile phone platforms say that second-hand mobile phone sales in the Chinese market will increase by more than three percent in 2023, and the second-hand mobile phone market is not dominated by domestic mobile phones, Apple is the most popular brand in the second-hand mobile phone market, accounting for 34% of the market share,