In April 2024, Motorola launched its flagship new device, the moto X50 Ultra, and the hardware configuration of this phone is quite terrifying. It is equipped with a Snapdragon 8s Gen 3 chip, and the front has a narrow bezel hyperboloid screen design, which looks super nice. The design of the camera module on the back is also unique, a bit like the incredible curved shape of the OPPO Find X5, and the stylist's creativity is well handled.
The most attractive thing is that the moto X50 Ultra adopts a metal middle frame with a back cover design made of two materials: plain leather and solid wood. Oh my God,We're rolling in the sea of domestic machines,When have you ever seen this kind of luxurious material matching?Great! The image aspect is also very good,It is equipped with a 50 million pixel outsole main camera and a 72mm telephoto lens,It's much stronger than Xiaomi OnePlus's ultra-wide-angle main camera。
The 4500mAh battery is small but supports 125W super wireless fast charging, as well as 50W wireless charging and IP68 dust and water resistance. The performance is based on the Snapdragon 8s Gen 3 mid-range flagship chip, which is comparable to models such as the Realme GT Neo6 SE. Anyway, I have to say that this piece of hardware is so fragrant!
No matter how good the hardware is, how can the software be delayed? moto X50 Ultra system uses moto myUI 6.0, which is based on Android 14. This system looks simple and smooth, and it is an advantage that there are not a few blind ads. But here's the trouble, the localization service is doing quite badly. For example, if you push WeChat to the background, it won't receive message reminders, which is unbearable in China!
In addition, software optimization, domestic systems are rolled up to vomiting blood to write code, doing animation, and making algorithms to achieve subtleties. But moto myUI is a bit lazy.,The workmanship is very average.,The experience of using it is naturally so bad.。
I really like the way of moto hardware spelling, after all, it is the original intention of mobile phones. Take ZTE A31 Pro as an example, the hardware configuration is superb but the system update is slow and half a beat, and it is suffocating to use.
If moto X50 Ultra wants to break out of the encirclement in China, not only the hardware must be perfected, but the software must also be refined at home. Otherwise, although the appearance is golden-covered and sugar-coated, but the inside is shabby and without rice, do you say it is fragrant?
The main reason why the moto X50 Ultra is so fragrant is that Motorola has been mixing well in the European market. According to the data, in the fourth quarter of last year, Motorola's shipments in Europe ranked fourth after Samsung Apple, with an annual growth rate of 73%. Even the 30% annual growth in the third quarter is a headwind.
In the past two years, Motorola was able to make some small splashes in the domestic wave with its low-price strategy, at least a little bit of discussion. Who would have thought that with the crazy squeeze of Xiaomi, vivo, and Huawei, the only remaining volume of Motorola has completely disappeared.
However, it is gratifying that although the domestic smartphone market has become a red mess, Motorola still insists on competing in this red sea. At the beginning of this year, a senior executive of Lenovo Group even released cruel words that Motorola will become the world's third largest mobile phone brand within three years.
Do you want to fight back to the top, or do you want to be completely cool? I think the key is whether Motorola can do both soft and hard to the extreme. After all, the mobile phone market is not just relying on bells and whistles hardware to impress consumers, and all-round experience is king. If it can be as refined as the domestic machine, then its future will be bright!