On April 26, the "Huya Live Star Festival Extraordinary Forum" hosted by Huya Live, the industry's leading live broadcast platform, was grandly opened in Macau, China, with nearly 1,000 anchors, guilds and partners gathered together.
Ms. Pan Yan, Vice President and Secretary-General of the China Performance Industry Association, attended the forum and delivered a speech, saying that e-sports and live broadcasting, as an important part of the digital cultural industry, continue to demonstrate the potential and vitality of the industry to accelerate technological innovation, multi-dimensional content optimization, and cross-field integration and development. However, at the same time, it is also facing a series of challenges such as content quality, copyright protection, talent training, and technological innovation, and it is necessary to uphold the development concept of sticking to the bottom line, innovating for good, and acting steadily and far-reaching. In addition, it is necessary to pay long-term attention to the cultivation and cultivation of talents, and actively improve the professional training mechanism of digital cultural talents, for example, the association will jointly establish an anchor training base with Huya Live, formulate targeted courses, consolidate the foundation of industry talent education, realize close connection with the industrial chain, and continuously inject new impetus into the ecological construction of the platform and content innovation.
Pan Yan, Vice President and Secretary-General of China Performance Industry Association
At the meeting, Huya announced the official launch of the "Tiger Billion Plan", which plans to train more than 1,000 industry-leading anchors in the next three years, cooperate with more than 5,000 high-quality game projects, and help game customers to release new games through the content marketing model, leverage more than 10 billion full-platform traffic, and divide 10 billion for game commercial anchors in the next three years.
Huya announced the official launch of the "Tiger Billion Plan"
"Since last year's strategic adjustment, we have been firmly implementing the 'three-year plan' to continue to promote commercialization and game service transformation, and the second growth curve of the platform continues to appear. Lin Songtao, chairman of Huya Company, said: From August 23 to April 24, the overall commercialization of Huya Live has increased significantly, including a 1,800-fold increase in props sales, a 12-fold increase in game distribution flow, and a 2-fold increase in game advertising flow. "In addition, we will also actively promote the implementation of the 'three major upgrades' strategy, including event upgrades, product upgrades, and gameplay upgrades, strengthen cooperation with game manufacturers, Tencent products and live broadcast platforms, and further promote the development of the live broadcast industry and the game industry through the construction and development of the ecosystem." ”
Lin Songtao, chairman of Huya Company
Huya Live ushered in "three major upgrades"
Make game live streaming more professional and fun
With rich game, video, and entertainment content, in 2023, the average number of monthly active users (MAU) on Huya Live's mobile terminal will reach 84.1 million, more than 20 champion teams will be signed, and the audience share of top events will reach more than half of the entire industry, and the penetration rate of video content will hit a new high.
Nowadays, the game live broadcast industry has reached a critical turning point, not only the business ecology is becoming more and more perfect, but the technology accumulation is also becoming more and more abundant, and it is in an important stage of accumulation and breakthrough. Based on a deep understanding of the future trend of the industry, Huya platform has actively launched three major upgrading and innovation measures.
First of all, in terms of event innovation, Huya has further consolidated the copyright foundation of e-sports, racing, snooker and fighting events on the basis of consolidating the live game business. At the same time, Huya also plans to strengthen the seamless connection between self-organized events and copyright events, and the largest LOL third-party event in history, the "Legend Cup", and the Honor of Kings third-party highest-level event, the "Thunder Glory Cup", will also be officially launched in the middle of the year, which will show the top showdown in the field of e-sports. While playing a leading position in the industry, Huya is also committed to the sinking of the e-sports market, building the brand of the Village Games, covering 9 provinces and 18 townships across the country, and is committed to building an inclusive e-sports ecology.
Secondly, in terms of product innovation, Huya plans to deeply integrate AI technology into the user experience in 2024 to achieve seamless switching between viewing and games, real-time interaction, and a new experience created by watching and playing, so as to better meet the personalized needs of users. The reason why the Huya platform can rely on AI technology innovation to empower game live broadcast to bring innovative experience is that it has in-depth cooperation with game manufacturers, especially Tencent's head games, to achieve real-time access to game data, and second, to use the in-depth understanding of game live broadcast content to build its own game live broadcast AI Third, Huya has the industry's largest group of game anchors and high-quality users, and its self-developed intelligent live assistant can provide real-time commentary and analysis for viewers through natural language processing and image recognition technologies.
In addition, in terms of gameplay innovation, Huya has also continued to innovate, such as increasing the output of "group broadcast" content by signing 100 groups, and creating an original anchor viewing mode in the same frame to provide an immersive viewing experience for film and television lovers. In addition, Huya plans to invest up to 100 million yuan in special bonuses to comprehensively upgrade the interactive gameplay system, and even launched its own variety show with interactive gameplay of "Race to the End" to bring users a more exciting interactive experience.
Huang Junhong, co-CEO of Huya, said, "If 2023 is regarded as a year of transformation for Huya, 2024 will be a year of comprehensive upgrading of Huya, actively embracing changes in user needs, technological changes and changes in industry trends, so as to promote the implementation of the 'three major upgrades' strategy, including event upgrades, product upgrades, and gameplay upgrades, strengthen cooperation with game manufacturers, Tencent products and live broadcast platforms, and make Huya a more professional and interesting game live broadcast platform through ecological construction and development." ”
Huang Junhong, co-CEO of Huya
Contribute to new game releases
The "Tiger Billion Plan" will contribute 10 billion traffic in the next three years
The Huya platform now has more than 200 copyrighted events, holds more than 100 e-sports events and activities every year, and has more than 3,300 live broadcasts of games. Based on live streaming + games, Huya began to strengthen collaboration with manufacturers to create value, including providing game distribution and promotion services, as well as diversified services including game prop sales for Tencent's well-known games in Tencent's "Dream Star", and exploring richer commercialization paths. More and more game manufacturers use Huya as an important platform for the first release of new games and the incubation of explosive games, and the "Tiger Billion Plan" will undoubtedly make game manufacturers more powerful.
At this forum, Huya also invited the first batch of anchors and game customer representatives to take the stage to jointly launch the "Tiger Billion Plan". According to Chen Peng, senior executive vice president of Huya, the "Huyi Plan" plans to cultivate more than 1,000 industry-leading anchors in the next three years, cooperate with more than 5,000 high-quality game projects, and help game customers with new game releases through the content marketing model, leverage more than 10 billion full-platform traffic, and divide 10 billion for game commercial anchors in the next three years.
"In an uncertain market environment, Huya's launch of the Huyi Plan is intended to demonstrate the platform's refined operation capabilities in the field of transformation games through in-depth cooperation with game manufacturers, and on the other hand, it will also drive the diversified development of revenue. With the help of open ecology and field construction, Huya, anchors, users, and game manufacturers will work together to create good events, live broadcasts, and services, which will become an important driving force for the further development of the live broadcast and game industry. Chen Peng said.
Chen Peng, Senior Executive Vice President of Huya
The 2023 awards were presented at the forum
TiMi E-sports Center, Perfect World, Tengjing Sports, etc. won the Best Partner Award
As the top annual exchange event in the e-sports industry, this extraordinary forum also presented 2023 awards to platform partners, including Zhengheng Media, Crazy Bird Media, Galaxy Media, TiMi E-sports Center, Perfect World, Tengjing Sports and other guilds and enterprises were awarded the "Guild of the Year Award" and "Best Partner of the Year"; MCN institutions such as Royal Rstar and Huachuang Culture won the "Top Ten Game MCNs of the Year". In addition, the forum also awarded the "Golden Tiger Award for Business Cooperation" and "Jade Tiger Award for Business Cooperation" to business partners who have cooperated with Huya's commercialization transformation in the past year, and dozens of companies such as Tencent Games, Westward Journey, CMGE, and Zhongshun Games won awards.
Thanks to strategic initiatives such as business transformation, Huya has built a richer and more diverse open ecosystem, and effectively promoted the growth of game advertising and distribution service revenue by deepening cooperation with game companies. In order to work with partners to promote the high-quality development of the industry, Huya continues to promote the optimization of content, technology, traffic, operation and other aspects, and builds a more healthy, orderly and virtuous cycle development ecology.
At this extraordinary forum, in addition to announcing the "three major upgrades" and releasing the "Tiger Billion Plan", Huang Junhong, co-CEO of Huya, Chen Peng, senior executive vice president of Huya, He Youjun, chairman and CEO of Xingjing Weiwu Group, Jin Yibo, deputy general manager of the K6 cooperation department of Tencent Interactive Entertainment, CEO of Tengjing Sports, and producer of Tencent Interactive Entertainment Valorant National Service Distribution, Hou Miao, vice president of Tencent Games and general manager of Tencent E-sports, Gao Liandun, co-founder and president of Shenzhen iDreamSky Co., Ltd., Zhang Zi, founder of GoNxt & partner and CEO of TYLOO Gaming, and other roundtable guests exchanged views on the strategic value of platform events, AIGC's innovation and practice in live broadcast scenarios, and the live broadcast ecological pattern, discussing the essence of business and exploring the driving force for the transformation and development of China's e-sports events and game live broadcasting.
Lin Songtao said that the "Huyi Plan" is a continuous open strategic initiative, which can not only provide users with a more interactive and interesting live broadcast experience on the Huya platform, but also bring new explorations to the development of the game industry. "In 2024, Huya will carry out all-round upgrades in the three core areas of e-sports, product capabilities, and interactive gameplay, continue to strengthen cooperation with game manufacturers, Tencent ecology and live broadcast platforms, continue to produce more high-quality content, gather multi-platform forces to create a new live broadcast ecosystem, and further promote the development and upgrading of the game live broadcast industry. ”
Written by Ye Dan
【Author】 Ye Dan
[Source] Southern Press Media Group Southern + client