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In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

author：Tiggers love to eat jumping candy
"How long has it been since you've watched TV?"

In 2023, according to the data, the mainland's TV sales market hit a ten-year low, with overall sales of only 36.56 million units for the year, a year-on-year decrease of 8.4%.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

The United States has a population of more than 300 million, and locally, the annual sales of TVs are more than 40 million units, while the mainland has a population of 1.4 billion, and the annual sales of TVs are less than 40 million units, so there are many netizens who are curious, what happened to China's TV industry?

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

"Toll nesting doll serious"

The first commonplace problem is,"Charge nesting doll seriously",Now many people buy a TV,Not only do you want to pay for the TV,But also to buy"Light cat","Set-top box",At the same time, you also get electricity,Broadband fees and other expenses。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

The most important thing is that it's not over yet, you still have to go to the TV, Gold Member, Platinum Member, Diamond Member and other members to be able to use the TV normally.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

TV manufacturers also give you other options very intimately,For example"Contracting"Option,Some are yearly,Some are monthly,Even more excessively, there are days and hours,This also leads to countless people,Leeks are cut repeatedly。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Even there are a lot of businesses that "eat the appearance" is also very ugly, after the user pays the membership money of the TV, you still need to continue to pay separately to be able to watch the hit TV series.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

How can someone say,Then I don't turn on these things,It's good to just buy a TV and come back and watch it,Then you may really think too much,When you turn on the TV and choose not to be a member,There will be an ad that will pop up and an ad will pop up for a while,Even if it's in a good TV series,If such a situation happens,You won't have the desire to continue watching。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

The operation is becoming more and more cumbersome

In the 80s of the last century,Before all TVs began to upgrade,You only need to control the power button of the TV,Press the switch to turn on the TV,Normal viewing。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Now several remote controls are in their own hands,If you accidentally lose one,It's very troublesome to want to watch a TV,The emergence of this situation,It is also for the middle-aged and elderly people at home,It is very difficult to turn on the TV even the most basic,Slowly even the TV at home will not be used。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

And many TV manufacturers don't want to think about it, who are the people who still watch TV, is it the post-80s who work overtime every day? Or the post-90s who "996" every day? Or the post-00s who grew up with the tide of the times? Or the post-00s who grew up with a mobile phone since birth?

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

It shouldn't be true,In this era,A lot of the main force of watching TV should be grandparents,A lot of middle-aged people can't turn on the TV,Do you want to expect grandparents to be "self-taught"?

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Now with the continuous progress of science and technology, it is becoming more and more complicated, and a large number of dense buttons are also dazzling to countless people, and even some netizens complained: "Now I want the elderly to learn to watch TV, not much worse than the difficulty of letting the elderly learn to fly a plane."

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Technology is supposed to bring convenience to our lives, not to bring trouble to our lives, and the upgrade of TV has also brought "pain" to many elderly people.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

TV producers look ugly

In order to make money, many operators have begun to choose unscrupulous means to start with TV program sources, and sometimes, even CCTV CCTV and TV stations have no way to watch them for free, but have become a bunch of capital programs that are constantly "bewitching the public".

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Some TV manufacturers in order to maximize their own interests,When manufacturing TVs,There is also a system that countless people hate,Turn on the TV,You still need to watch two minutes of advertising to be able to operate normally。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

I finally picked a video I wanted to watch,After clicking in,You still have to watch an advertisement,I have to say that this kind of "eating appearance" is really a bit ugly,As long as you don't pay money,When watching TV,It's advertising flying all over the sky。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

FYI

Then it is to use all kinds of temptations to induce you to apply for membership, just when you compromised and paid the money, I wanted to watch TV for a while, but what everyone didn't expect was that it was still advertising flying around......

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

This situation also leads to many people now,Have slowly forgotten that there is such an appliance as a TV at home,If it is not for the family to turn on the TV,Can everyone here remember to turn on the TV by themselves?Then the question that arises is,When you want to turn on the TV,No experience,No level,Can you really turn on the TV smoothly?

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Some netizens even left a message, saying that the TV they bought home is now completely an ornament, brand new, and the protective film has not even been torn in the past two years.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

But there are also many netizens who said that it is best to put a TV in the middle of the living room, otherwise they feel very empty, if it were not for this reason, they would not choose to buy a TV, and it may be that when decorating and planning, think about putting a TV in this place, and then the warm scene of a family sitting together watching TV.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

It's beautiful to think about.,The reality is really skinny.,Very few families will have such activities.,It's more like a cooking.、Or background music when doing housework,And there's an embarrassing question.,You said that when you were designing,The shapes were all designed.,Finally, don't put a TV.,I really don't know what to put on.,Is it a washing machine?

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

So now many TV manufacturers are facing the problem,Young people don't like to watch,The elderly don't know how to watch,So in this era of Internet mobile phones,What is the meaning of TV's existence?

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Judging from the current situation,TV has been squeezed out to this position,Many TV manufacturers are not angry、Don't wake up,On the contrary, there is a feeling"Broken jars and broken falls",Add all kinds of advertisements to you,Anyway, it's "no itch if there are more lice,Don't worry about more accounts",Only what you can't think of,There is nothing they can't do。

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

As long as I don't "disgust you to death", I can continue to work hard to "disgust" you, on the road of my own death, the TV industry is running faster than any other industry!!

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Abandoned by the times

So do you say there are other reasons, there are also yes, for example, TV is no longer a rigid need of every family, with the continuous development and progress of the times, many young people in order not to be abandoned by the times, can only continue to work overtime "involution".

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

This also leads to many young people coming home later and later, after returning home, simply eat, wash up and then go to bed, there is no time to turn on the TV and sit down to watch TV programs.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

At the same time, people have more and more fragmented time, and in order to use this time, many people will directly choose short-time projects such as short videos.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

If you choose to watch TV, sometimes, there is no way to pause watching a TV series, and when you come back to watch it, the plot is also directly skipped a lot, which makes people feel incoherent, and slowly give up the choice of TV.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

And with the advent of mobile phones and tablets, this also makes many people choose mobile phones and tablets These technology products, many young people for convenience, to get the video resources they want to watch, have begun to search directly on Baidu, no longer need to go to great lengths to collect TV broadcast time, as before moving the bench in front of the TV to wait for their favorite programs.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step
Finally, I ended with a sentence from a netizen: "I turned on the TV for fun, for convenience, but you made me doubt my IQ and wallet, and challenged the limit of my patience"
In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

end

China's TV industry was once brilliant, but now it is constantly facing challenges, and if many problems are not solved, consumer trust and market share will only decrease.

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step

Article sources:

Zhongguancun Online, January 18, 2024 --- In 2023, the shipments of China's TV market will hit a ten-year low

National Business Daily, March 7, 2024--- Li Dongsheng, deputy to the National People's Congress and founder of TCL: China's high-definition display industry is very strong, but the TV market is shrinking, and we must find a way to break the situation

Yicai, March 4, 2024--- China produces more than half of the world's TV sets, but it is facing the challenge of shrinking the domestic TV market

Jiemian News, November 03, 2023--- The State Administration of Radio and Television has joined forces with multiple departments: the problem of TV "nesting doll" charging and complex operation has been effectively rectified

In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step
In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step
In less than 10 years, China's TV industry has played itself to death, and "matryoshka charging" is only the first step
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