In recent years, the collapse of China's TV industry has attracted widespread attention and deep thought. What is the hidden reason behind the fact that the once prosperous television industry has fallen into a complete collapse in less than 10 years? In response to this phenomenon, many people say that they have played to their death. What's going on here?
Reason 1. Collapse caused by its own problems
The collapse of China's TV industry was not sudden, but after the gradual accumulation of a series of internal problems.
From a factual point of view,Chinese TV companies in terms of after-sales service,There are generally problems such as low service quality and slow response speed,Resulting in a decrease in consumers' trust in the brand,Increase the possibility of choosing other brands。
The first aspect. Serious product homogeneity will also lead to a deadlock in market competition. Due to the fierce competition among many TV companies, in order to pursue a larger market share and profits, they often adopt the strategy of reducing costs and imitating others, resulting in serious product homogeneity.
Consumers have less choice when faced with products with similar functions and qualities, and the result of the price war is to further reduce the profit margins of the products, so that enterprises fall into a vicious circle of competition.
The second aspect. The lack of innovation makes it difficult for China's TV industry to break through technical barriers. In the context of increasingly fierce global competition in science and technology, TV companies lack the ability to innovate independently and rely on external technology introduction and imitation, resulting in the lag of technical level. Compared with the world's leading TV brands, the products of Chinese TV companies cannot meet the growing needs and expectations of consumers, and lack core competitiveness.
The third aspect. Inadequate after-sales service will directly damage the consumer's purchase experience and brand image. Good after-sales service is one of the important means for enterprises to establish brand image and enhance market competitiveness, but the performance of Chinese TV companies in this regard is not satisfactory.
After consumers buy TV products,For example:When encountering quality problems or need maintenance,Often faced with slow service response、Long maintenance cycle、Poor after-sales attitude and other problems,Resulting in consumer complaints and complaints,Affecting brand reputation and market reputation。
All in all, the collapse of China's TV industry is inseparable from its own problems. If you want to revitalize the TV industry, you need TV companies to fundamentally solve these problems, increase investment in technology research and development, improve product quality and brand image, and improve the quality of after-sales service, in order to win the trust of consumers and market competitive advantage.
Reason two. Changes in the market environment and external challenges
The collapse of China's TV industry is not only caused by its own problems, but also affected by changes in the market environment and external challenges.
The first is the rise of the Internet,With the rapid development of Internet technology and the acceleration of the trend of intelligence,Traditional TV is facing challenges from Internet TV、Smart TV and other emerging products,Consumer viewing habits and consumer demand have also undergone tremendous changes,It poses a severe challenge to the traditional TV industry。
The second is the rise of foreign brands, the opening of the Chinese market to foreign brands and the entry of foreign TV companies, and the gradual increase in the influence and competitive advantage of international brands, which has brought greater competitive pressure and challenges to China's local TV companies.
These foreign brands have advanced experience and resource advantages in technology research and development, quality management, marketing and other aspects, which enables them to quickly occupy market share and form competitive pressure on China's local TV companies.
The second is the adjustment of policies and regulations. The Chinese government's policies and regulations for the TV industry have been continuously adjusted and improved, and more stringent requirements have been put forward for environmental protection and energy efficiency, which has increased the production costs and technical pressure of enterprises, and has had a significant impact on the industry pattern and market competition.
For example, the Chinese government has strengthened the supervision and management of the energy efficiency of TV products, improved product production standards, and eliminated and rectified products that do not meet the standards.
In general, the collapse of China's TV industry is not only plagued by its own problems, but also affected by changes in the market environment and external challenges.
In the face of these problems, if we want to revitalize China's TV industry, we still need to formulate appropriate paths and strategies to deal with the current challenges and dilemmas.
We need to know: TV companies need to strengthen their innovation capabilities, pay attention to technology research and development and product upgrading. Through the introduction of advanced technologies and concepts, we will launch more intelligent and high-performance TV products to meet the growing needs and expectations of consumers. This includes: improving screen resolution, audio effects, intelligent interconnection functions, etc., so as to improve the competitiveness and market share of products.
At the same time, TV companies also need to optimize the service system and improve the quality of after-sales service and user experience. Establish a perfect after-sales service network, provide timely and professional technical support and services, solve the problems and troubles encountered by consumers in the process of use, and enhance consumers' trust and loyalty to the brand.
At the same time, government departments should also increase support for the TV industry, and promote enterprises to increase investment in technological innovation and product research and development through policy guidance and industrial support. Support television companies to strengthen cooperation with universities and scientific research institutions, jointly overcome key technical problems, and promote the improvement of industrial technology level and product quality.
Moreover, TV companies can also strengthen cooperation with the Internet, smart home and other related fields to expand product application scenarios. Through the linkage with smart speakers, smart home equipment and other products, the intelligent level and user experience of products are improved to meet the diverse needs of consumers.
In addition, it is also necessary to strengthen brand building and marketing promotion to enhance brand awareness and reputation. Enhance brand exposure and influence through creative marketing campaigns, celebrity endorsements and cross-border collaborations.