As soon as the front foot of the Xiaomi press conference ended, Geely lifted the table on the back foot, this move really made Lei Jun in a dilemma!
"8 is bigger than 7, the car is big, the screen is big, the system is big, and the discount is greater!"
I really don't know if I don't know it, I'm scared when I see it, Geely Galaxy is "really brave"!
However, the opponent faced by Xiaomi Auto is not only Geely Galaxy, a picture can let you understand:
Although Lei Jun has been relatively volatile since he was a child, he is the leader of the same year, but now in the face of many "opponents" in the new industry, he must also have more than enough strength but not enough! This can be seen from last night's press conference.
At around nine o'clock in the evening on March 20, 2024, the press conference of Xiaomi Auto ended smoothly. Lei Jun, the founder of Xiaomi, spoke for two hours without drinking a drop of water, and finally bowed to everyone and apologized.
This press conference is to show you Xiaomi's first feat of entering the automotive industry, and the release of Xiaomi's "SU7" is the result of Lei Jun's last venture. Everyone is most concerned about the price of this model, because in an interview before the release, Lei Jun said: Xiaomi car pricing is indeed a bit expensive, but the expensive is worth it. Unexpectedly, after the price was released, everyone said: Or Lei will always market!
21.59, 24.59, 29.99, these are the three versions of the car at the Xiaomi press conference, and the gradually increasing price also reflects the gradually increasing performance of the car. Why do netizens say that Mr. Lei really knows how to market? Because to be honest, the price of this car is not high, so Mr. Lei pinned everyone's expectations on the pricing at the beginning, and finally came to sell at such a low price, which earned everyone's expectations.
There are a number of highlights from this press conference that deserve our attention:
- Apple didn't dare to do it, we did
In the press conference, Lei Jun said frankly: It is really difficult to build a car! Immediately after, his next sentence attracted laughter from the whole Tang Dynasty. He said: Even a giant like Apple would not dare to do it. The implication means that we are indeed better than the apple cow in this regard!
In terms of smartphones, Apple seems to have been in the lead, so domestic smartphone manufacturers often compare Apple to their imaginary enemy.
- Comparable to Porsche, Tesla
At the press conference, Lei Jun said: Porsche and Tesla have their own advantages, but Xiaomi Auto is a combination of these two brands, a new type of electric car that people can afford.
In the whole press conference, we can always hear Lei Jun mention Tesla's Model 3, it seems that in his heart, the positioning of Xiaomi cars is to be stronger than Tesla's model. At noon on March 29, 2024, in the premiere of Xiaomi SU7's performance on the whole network, Tesla's model 3 and Xiaomi cars were also placed together, and there was also a feeling of secret competition.
- The three top configurations are given away for free
After Lei Jun introduced the pricing of Xiaomi cars to everyone, he quickly brought another wave of marketing, he said: before April 30, customers who set a big order, can enjoy car refrigerators, luxury audio, leather seats worth nearly 20,000 products for free, the major media and rice fans present cheered after hearing this.
- The surroundings are full
At the end of the content of Xiaomi's press conference, Lei Jun also introduced to you, because of the release of this Xiaomi car and brought many peripherals, from mugs, baseball caps, hoodies, 1:1 car models, you can see the whole team for the release of Xiaomi cars, of course, it is undeniable that this is also Lei Jun's power, "The Xiaomi ecology of the whole chain family series" is the goal that Lei Jun has positioned from the beginning, and it is also a place that reflects its overall situation.
- 鞠躬道歉
At the end of this press conference, Lei Jun bowed to everyone and apologized, what is the reason? Lei Jun said frankly: Xiaomi has been carrying a lot of concerns, there will always be many people who do not like Xiaomi products to criticize, Lei Jun hopes that the release of Xiaomi cars, although everyone has a problem, it can be accepted and changed, but Lei Jun does not want to have a "bad review", so I specifically hope that everyone can put "Xiaomi car" a horse!
And this bow drew a successful end to this press conference and won the applause of the audience.
In the comment area, everyone wrote their views on the release of Xiaomi cars, let's go and see if it has anything in your heart:
Some netizens mentioned the "Xiaomi ecology" mentioned by Lei Jun and staged a scene performance by themselves: Xiao Ai, I go to work, you go to Didi to earn electricity bills, buy me a cup of milk tea by the way, remember to pick me up after work.
Xiaomi has its own ecology and is not afraid of any opponent.
Some netizens mentioned Lei Jun's own personal image:
Lei Jun itself has its own traffic, which is half the success of Xiaomi's car building.
Some netizens said that Lei Jun's entrepreneurial spirit is very worthy of learning from other entrepreneurs!
More netizens mentioned Lei Jun's past: he was admitted to Wuhan University with a score close to full score in the college entrance examination, and then entered Kingsoft Software, married his first love, left his stable job in his thirties and started a business, and now he is also known as the "Chinese version of Jobs".
Entrepreneurship is a life-and-death affair because the success rate is too low... Lei Jun dared to stand up and start a business at such an old age, admired his courage, and it is very worthy of learning from other car companies!
There are also netizens who analyzed today's automobile market and said: China's automobile market is large enough, and there is no form of various characteristic car culture, Xiaomi can succeed if it can do market segmentation, the trend of new energy has made many entrants have more opportunities to overtake in corners, optimistic about Xiaomi cars, optimistic about Mr. Lei!
There are two aspects of everything, there are affirmations and disparages, and netizens raised their own questions about this Xiaomi press conference:
The mobile phone is benchmarked against Apple, benchmarked against Tesla, the data has never been lost, and the sales have never been won!
Do you still need to talk about functions such as umbrella storage? On the contrary, it is a passing mention of the collision safety and battery safety of the whole car, this is the Xiaomi car!
Colleagues said that in addition to the good-looking shell, more than 69,000 do not consider Xiaomi.
There are also netizens who said that when they joined a Xiaomi car group, everyone was watching a lively and heated discussion, and asked who would place an order, but there was none!
Some netizens mentioned the sentence we said at the beginning of the article: Xiaomi is best at marketing, not products.
Some netizens popped out their personal experiences and said: I really have no confidence in Xiaomi's quality control, the car is not a trivial matter, and when there is a safety accident, who can be responsible?
I used a Xiaomi phone before, and then I changed it to Huawei Honor, and the child's Xiaomi phone watch is still in the repair shop
Until now, I still remember how hot my Xiaomi phone was, and since then I have stayed away from Xiaomi
Xiaomi's quality control really doesn't dare to buy two Xiaomi mobile phones, all of which burn the motherboard, the tram also has a motherboard, if it's okay, burn the motherboard and crash, at this time, there is no way to ensure safety first
The Xiaomi mobile phone I bought was hot, and I went to the flagship store for after-sales customer service said that the Xiaomi mobile phone was born for fever and refused to return it
There are also netizens who mentioned the configuration and price of the Xiaomi car itself, which is in a state of "moral mismatch", saying: There are too many trams that can be played within 20 days, BYD, Changan, and Chery are relatively mature car-making companies, ideal, Xiaopeng, and the future, and there are some fans with feelings, if it exceeds 200,000, Tesla, the king of the bomb, is still here......!
Some netizens used "sarcastic words" again, saying, peers: You can rest assured, the price is not cheap, no need to be black.
However, at the press conference, representatives of major car companies came here to endorse Lei Jun, and Lei Jun also said in his speech that they gave him a lot of help in his entrepreneurial road, and everyone felt a kind of unity that belongs to the Chinese, which is also vividly reflected in business competition.
Bigwigs from all walks of life came to the Xiaomi press conference, and everyone seemed to uphold two attitudes: one was that this was a big scuffle between technology and the automotive industry, and the other was that this was a sympathy for China's automotive industry. In fact, no matter which view we have, it is not difficult to find that China's automobile market has shown a vigorous attitude, and with the price reduction of electric cars some time ago, we can see everyone's determination to stimulate demand!
We are looking forward to the future of China's auto market as bright as possible, and we are even more looking forward to seeing them on the world stage one day.
What do you think about this? Do you think you will have the urge to buy the "SU7" released by Xiaomi this time? Welcome to comment and leave a message!