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Recently, Xiaomi Auto SU7 was successfully launched, with a starting price of only 215,900, coupled with a shape comparable to Porsche, excellent intelligent driving and long mileage, attracting many consumers to pursue wildly, and the reservation exceeded 50,000 units within half an hour. However, after a night of madness, some consumers want to refund the order after calming down, but once the deposit of 5,000 yuan is paid and the configuration is actively locked, if the order is canceled for personal reasons, the deposit will not be refunded. This strategy not only displeased many rice noodles, but also caused some people to choose to increase the price by thousands of yuan to transfer the order.

As an important product for Xiaomi to enter the automotive field, Xiaomi Auto SU7 has attracted much attention since its release. With its advanced technology configuration and affordable price positioning, it has attracted the attention and reservations of a large number of rice noodles. However, the introduction of the non-refundable deposit policy has left some consumers struggling after impulsive bookings.

After being complained,Xiaomi customer service explained the reason why the deposit is not refunded,The original deposit is to support a refund within 7 days without a reason,If you don't initiate a refund for more than 7 days,The system will automatically lock the configuration,At this time, the vehicle will enter the production stage,The deposit is not refundable,And if the consumer takes the initiative to lock the configuration within seven days,At this time, the deposit is also non-refundable,In addition, the founding version of the model configuration has been locked,Lock the order immediately after paying the deposit of 20,000 yuan,At this time, the deposit will not be refunded!

Some consumers said that they did not notice the non-refundable clause when they booked the SU7, and did not learn about it until they needed to cancel the order. Xiaomi's explanation for this is that the non-refundable deposit is to protect the company's interests and the stability of the production plan. However, this explanation has not completely quelled consumer dissatisfaction.

Against this backdrop, some people began to look for ways to transfer orders. On social media and second-hand trading platforms, there have been many cases of transferring orders for Xiaomi cars SU7 at a higher price. Some of these transferors are unable to continue fulfilling the order for personal reasons, while others see the business opportunity and try to make additional profits through the markup transfer.

The emergence of this phenomenon can't help but make people question the loyalty of rice noodles. Some people believe that rice noodles, as loyal fans of the Xiaomi brand, should be treated more rationally in the face of the non-refundable deposit policy, rather than blindly following the trend of booking or transferring at a higher price.

Some netizens also said that Lei Jun, as the founder of Xiaomi, once again grasped human nature. They believe that Xiaomi may have fully considered the psychology and behavior patterns of consumers when it launched the non-refundable deposit policy, so as to develop this strategy. However, it remains to be seen whether such a strategy will actually maintain consumer loyalty in the long term.

For Xiaomi, how to protect the rights and interests of consumers while safeguarding its own interests will be an urgent problem to be solved for its future development. For rice noodles, how to maintain rationality and prudence while supporting the brand is also worth pondering.