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Recently,Under the expectation of the public,Xiaomi car SU7 officially launched,The starting price is not 99,000,Nor 199,000,It's 215,900 Make a friend,Surprising is that within 4 minutes after listing,Xiaomi SU7The founding version was sold out,50,000 units have been booked within half an hour,100 million yuan in one night's deposit。 Although it is only a reservation, it is no exaggeration to say that the performance of one day is almost catching up with the sales of friends in a year!

It is understood that Lei Jun suddenly announced a temporary price reduction before the release, a drop of more than 20,000 yuan, as a new force in the new energy vehicle market, this strategy of Xiaomi car not only made consumers shine, but also made fellow friends feel unprecedented pressure.

It is reported that the price reduction of Xiaomi Auto SU7 is a decision made on the basis of full consideration of market demand, production costs and brand strategic planning. Xiaomi said that this move aims to repay the love of consumers, and also hopes to further increase market share and brand influence through price advantages.

However, this price reduction strategy is not without controversy. Some friends bluntly said that the price of Xiaomi Auto SU7 is "too fierce" and "unbearable", and the new cars they are about to launch are not easy to price! The subtext is that such a low-price strategy will seriously disrupt the market order and have a negative impact on the entire industry. These friends are worried that Xiaomi Auto's market share by cutting prices may force other brands to follow suit, thereby harming the healthy development of the entire industry.

More than half of the people think that this price is completely acceptable, and even lower than the expected price, this price is indeed full of sincerity, I believe that many rice fans have been moved!

For this price reduction strategy, netizens are also discussing. Some netizens praised Lei Jun for "successful marketing" and "deceived everyone" again, believing that the price reduction of Xiaomi Auto SU7 will bring tangible benefits to consumers, and it also reflects Xiaomi's consistent "cost-effective" strategy. However, some netizens expressed concern, believing that low prices may sacrifice product quality and service quality, hoping that Xiaomi can maintain the competitiveness of its products while reducing prices.

In any case, the temporary price reduction of Xiaomi Auto SU7 has undoubtedly brought new variables and challenges to the market. Whether this strategy can increase Xiaomi's market share and brand influence as desired will take time to observe and verify. In this process, we also expect major brands to face market competition with a more mature and rational attitude, and jointly promote the healthy development of the new energy vehicle industry.