China-Singapore Jingwei, March 28 (Li Xiaoxuan) 215,900 up.
At the Xiaomi car launch conference on the evening of March 28, Lei Jun, CEO of Xiaomi Group, announced the price of Xiaomi SU73 versions: 215,900 for the standard version, 245,900 for the Pro version, and 299,900 for the Max version.
Xiaomi SU7 standard version price 215,900 Zhongxin Jingwei photo by Zhao Shuaiyu
The SU7 was also unveiled in nine exterior colours, including Gulf Blue, Elegant Grey, Olive Green, Sunset Purple, Pearl White, Meteor Blue, Cambrian Grey, Diamond Black and Lava Orange, while the interior colours include Galaxy Grey, Twilight Red, Misty Purple and Obsidian Black.
Lei Jun said at the press conference, "The SU7 standard version has a range of 700 kilometers, and the Max version has a range of 810 kilometers, which is far ahead." Lei Jun said that battery life is the most expensive configuration of the tram. "Although the price of batteries has been reduced a lot recently, the current battery cost still accounts for more than 30% of the vehicle manufacturing cost. ”
At the press conference, Lei Jun also shared various comparisons between Xiaomi SU7 and Tesla Model 3 configurations.
In addition, Lei Jun emphasized again at the press conference, "Xiaomi SU7 is the fastest and most powerful model within 500,000 yuan." ”
The Last Secret
Before the launch conference of Xiaomi cars on the 28th, the price of SU7 is the "last secret" and the focus of the public's attention.
In recent months, Lei Jun and Lu Weibing, president of Xiaomi Group, have repeatedly expressed the view that "the price of Xiaomi cars may be a little expensive, but they are worth the money".
On March 20, Lei Jun posted on Weibo that the Model 3 is currently priced at 245,900 yuan. The Xiaomi SU7 standard version, with a configuration far exceeding the Model 3, does have some pressure on pricing, but in any case, it will make everyone feel that it is worth the money.
On the afternoon of March 25th, Lei Jun said that the goal of Xiaomi SU7 is to be the best-looking, best driven, and smartest car within 500,000.
Previously, at the technical conference, Lei Jun replied: "Don't think about 99,000, and 149,000 is impossible." And before that, he stressed that the price of the Xiaomi SU7 is really a bit expensive, but it must be expensive and valuable.
On January 2, when replying to netizens' questions about the price of SU7, Lei Jun said again: "Is there an opponent within 500,000 yuan?" and this reply also caused speculation that the final price of SU7 may be between 20-500,000 yuan.
Not long ago, after Xiaomi Group released its 2023 financial report, Lu Weibing said on a media call that Xiaomi SU7 will be a bit expensive, but I believe everyone will approve of this pricing after watching the press conference on March 28.
Lei Jun explained on March 24 that "the entire automotive industry has a relatively long new car release cycle, from the first release to the official launch, up to half a year. The prices are announced at the official launch of the product. And Xiaomi SU7 from the technical release to the product launch, only 3 months, this process is considered fast. ”
Xiaomi SU7 Zhongxin Jingwei Niu Bo photo
How much did it cost?
In the process of Xiaomi building a car, in addition to the price, there is another figure that has attracted much attention, that is, how much money Xiaomi has spent on building a car.
On March 19, Xiaomi Group released its 2023 annual report, showing that in 2023, Xiaomi Group's R&D investment will be 19.1 billion yuan, a year-on-year increase of 19.2%. According to the financial report, it was mainly due to the increase in R&D spending related to the smart electric vehicle business and other innovative businesses.
For the full year of 2023, Xiaomi Group's expenses on innovative businesses dominated by automobiles increased to 6.7 billion yuan (excluding 800 million yuan of stock-based compensation expenses related to innovative businesses such as smart electric vehicles), of which 2.4 billion yuan were spent in the fourth quarter.
Although the size of the automotive R&D team was not disclosed in the 2023 financial report, Lei Jun revealed in CCTV's "Face to Face" program on December 18 last year that 3,400 engineers were invested in the first car of Xiaomi Automobile, and the R&D cost exceeded 10 billion yuan.
At the previous technology conference, Lei Jun revealed that the total investment of Xiaomi's full-stack self-developed intelligent driving technology R&D expenses in the first phase was 3.3 billion yuan, which has been increased to 4.7 billion yuan.
On the day of the official announcement of the car two years ago, Xiaomi Group announced on the Hong Kong Stock Exchange that Xiaomi Auto plans to invest 10 billion yuan in the first phase and 10 billion US dollars in the next ten years.
Xiaomi's timeline for building a car
"Fight for Xiaomi cars. ”
On the evening of March 30, 2021, at Xiaomi's spring new product launch conference, Lei Jun officially announced his determination to build a car to the outside world.
"From the moment I made my decision, I didn't care about stress anymore. Lei Jun said, "This will be the last major entrepreneurial project in my life." ”
Since the official announcement of the car, Xiaomi Auto's every move has attracted much attention.
On September 1, 2021, Xiaomi's spokesperson announced on Weibo that Xiaomi Automobile Co., Ltd. has completed industrial and commercial registration with a registered capital of 10 billion yuan, and the company's legal representative is Lei Jun.
On October 19, 2021, Lei Jun announced at the investor day that Xiaomi cars are expected to be officially mass-produced in the first half of 2024.
In January 2022, Xiaomi Auto announced the construction of automobile factories in five locations.
In January 2023, Xiaomi Auto announced that it would launch its first production car in 2024.
On December 28, 2023, Xiaomi held an automotive technology conference, and Xiaomi's first electric car SU7 was unveiled.
On February 26, 2024, the Xiaomi SU7 was unveiled at the Mobile World Congress (MWC) in Barcelona.
On March 23, Lei Jun posted on Weibo that a total of 576 prototypes of Xiaomi SU7 large-scale road tests were carried out in 300 cities across the country, and he himself participated in more than 10 road tests.
On March 25, Xiaomi SU7 opened a static tasting in 76 stores in 29 cities across the country.
On March 28, Xiaomi Auto held a launch conference, and the SU7 was officially launched and the price was announced.
In the three months from the technical conference to the launch conference, rumors and controversies about Xiaomi cars have also become the focus of several times.
On January 2, the spokesperson of Xiaomi refuted a rumor about the picture of Xiaomi's automobile industry chain;On January 23, the spokesperson of Xiaomi Company refuted the rumor that "Xiaomi cars began to be delivered in June": the relevant information is purely fabricated and completely false; on January 30, Xiaomi Auto refuted the rumors about the price of 361,400 yuan for the high-end version of SU7; on February 23, in response to the news on the Internet that "buy a Xiaomi car and send a Beijing license plate", Xiaomi responded that it was completely untrue; on March 19, about " The test car was caught evading fees by Tianjin Expressway", Xiaomi's spokesman official Weibo also gave his own explanation......
As for the goals of Xiaomi cars in the next few years, Lei Jun also gave his own answer.
At the technology conference, Lei Jun once said that the goal of Xiaomi Auto is to become one of the top five car manufacturers in the world through 15 to 20 years of hard work. On March 26, Lei Jun posted on Weibo that the goal in 2024 is to enter the first camp in the industry.
The material comes from the Internet
Source: Sino-Singapore Jingwei
Edit: March